Children's clothing wholesale tips in the four seasons of the year
Of course, for newcomers to children's clothing who have never opened a store, they must not know the seasonality of children's clothing. These are all accumulated through experience. The clothing industry has low and high seasons. Let's discuss together how children's clothing stores should get goods throughout the year, and how much should they get?
Next, the editor will give you a detailed introduction to how to purchase goods in twelve months a year.
【Children's clothing wholesale tips in spring】
Purchase less and save customers. The best ones in spring sales are mainly straps, one-piece tops and casual jackets. Long sleeves can be put away later, because even if it is spring, there will always be a period of time when it will be cold!
March is the season of spring and winter. At this time, the weather alternates between cold and warm. It is suitable for winter clothing to be sold out. Spring clothing is updated one after another. It is a standard peak season.
April is the sales season for children's spring clothing, which is a standard peak season.
May is the time when the seasons change between spring and summer, which is a standard peak season. At this time, the weather is getting hotter, the spring clothes are off the market, and the summer clothes are on the market.
【Children's clothing wholesale tips in summer】
The summer sales period is relatively long. The goods are available from March and can be sold until August and September. The main products sold at this time are vests, short sleeves, shorts, skirts, etc.! For the newly opened store, the purchase principle at this time is: take less and make up more, buy frequently and sell quickly!
June is the summer clothing sales season, which is a standard off-season. The specific sales date is on Children's Day and weekends. At this time, the weather is hot, and summer clothing sells well, with a large amount of running, but low prices and low profits.
July is the slow-selling season for children's clothing and summer clothing, which is a crazy off-season. The specific sales date is on weekends and evenings. At this time, the weather is extremely hot, and summer clothing sales are basically stagnant. It is recommended to do event promotions.
August is the crazy low season for children's clothing, and the specific sales dates are on weekends and evenings. At this time, the weather was extremely sultry, the sales of summer clothes were completely unsalable, and a small number of autumn clothes were listed. At this time, summer clothing should be cleared as soon as possible, and it is recommended to focus on low-cost promotions.
【Children's clothing wholesale tips in autumn】
It is not suitable to enter too much, because spring clothes can still be worn. This is a good time to sell loungewear, coats, trench coats, sweaters, and base coats.
September is the time for summer and autumn to change seasons. It is also a season when the off-season is over-peak season. It is an embarrassing off-season. At this time, the weather starts to cool down, the temperature difference between day and night is large, and the wind is strong. Clearance of summer clothes, full listing of autumn clothes. At this time, consumers mostly have a wait-and-see mentality, and many old people have low transactions. At this time, all children's clothing store owners should have a stable attitude, not arrogant or impetuous, and actively adjust the goods and displays in the store to prepare for the peak season.
October is the sales season for children's autumn clothing, which is a crazy peak season. The specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and the autumn clothing is selling well. The frenzied shopping period of consumers is concentrated on the National Day holiday, with many people and high transaction volume, but the price of autumn clothes is moderate and the profit is moderate, so it is necessary to cooperate with promotions to maximize the transaction volume and make full use of the National Day to run the volume.
The peak sales season in October is mainly concentrated on the seven-day National Day holiday. After the long holiday, due to the psychological fatigue of consumers, there will be a period of sales trough (about 15 days), so children's clothing stores mainly make full use of the National Day holiday to sell in order to be safe to survive the remaining 15-day trough.
November is a stable transition season for children's clothing in autumn and winter. It is a standard peak season. The specific sales date is on weekends and evenings. At this time, the temperature gradually dropped, autumn clothes were sold off the market, and winter clothes were steadily listed. Autumn clothes are selling well, and winter clothes are listed one after another, with high prices and big profits.
【Children's clothing wholesale tips in winter】
It is the peak season for the children's clothing industry. The unit price of winter products is high and the profit is large, but you can't be blind when you get the goods. For winter peripherals, such as cotton shoes, hats, etc., you need to do a good job of matching and displaying them when you get the goods!
December is the season for children's winter wear, which is a crazy peak season. The specific sales dates are on Christmas Eve, Christmas, and weekends. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is large. During the festival, the sales volume of winter clothes is increased with the promotion.
January is the heyday of children's winter clothing, a crazy peak season. The specific date is on New Year's Day holiday and weekends. At this time, the weather was cold, and winter clothes were sold at high prices and high profits.
February is the most prosperous season for children's winter clothing, which is a crazy peak season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day, and weekends. At this time, the weather is still cold, and the selling price of winter clothes is high and the profit is high.
Pay attention to the purchase of goods in the four seasons, spring and autumn! You must pay attention to your purchase volume. It is better to sell less than to buy more, which is especially likely to cause a backlog of goods!
Recently, some friends have come to ask me that it is almost the end of the year, can I start making children's clothing at this time?
The editor's suggestion is that the Spring Festival will be at the end of January, and now it can be sold for two months in November and December, but November will be affected by Double Eleven. Generally speaking, it is not recommended to buy it at this time. goods to do.
The opening time of the children's clothing store is suggested to be at the beginning of each season, early June and early October. You must know that summer is to save customers, spring and autumn transition, and winter is profitable!
If you want to be a novice in children's clothing, you can take this time to learn some introductory knowledge of children's clothing, as well as some online drainage methods, wait until the end of next year to start, you can have enough time to learn, At the same time, you can also give yourself a new career and a new beginning in the new year. Isn't this a good sustenance, what do you think?