Marketing strategy for Children's clothing stores in 2022
Children's clothing stores and studios want sales to skyrocket, and they cannot leave the customer transaction rate. After finding accurate customers, they can increase the customer transaction rate.
Today, we will share with you how to increase the turnover rate of customers entering the store? You need to prepare for the following:
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(1) Products with their own characteristics
Just like we open a restaurant, each restaurant has to have its own specialties. It must not be the most profitable, more just to earn word of mouth and publicity.
The same is true of opening a children's clothing store. There must be popular products in the store to attract traffic and lock customers. Therefore, we use popular products to ensure the quality, and use popular products to lock our customers and bind our old customers.
(2) Matching ability
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In all clothing sales skills, matching ability ranks second, and no other skills dare to rank first, and the same is true for children's clothing.
Display collocation is the soul of children's clothing, and store owners of entities and studios must study this piece more to match their own style and soul. Like some Internet celebrity stalls, the reason for their good business is completely inseparable from the boss's matching and taking pictures. This kind of stall can sell well if you follow her to post pictures. Therefore, if you push the complete set to the customer, the transaction rate will be higher than if you let the customer pick one piece by themselves.
(3) Description of life-like scenes
When we chat with customers, we must describe various dressing scenes intentionally or unintentionally.
For example: This suit is especially suitable for children to wear when they go shopping. It is not only casual and fashionable, but also a rainproof fabric. Even if it rains outside, the rainproof function is 100% powerful.
(4) Emotional Marketing
The store prepares some food and drink for children, serves the children well, and makes customers feel embarrassed not to buy them.
At the same time, we prepare a small gift for old customers every month (you can get them without spending), in order to lock customers into the store and increase our store entry rate.
(5) Learn to guide customers
Many people will lose customers because of a word from customers: Let me think about it.
In fact, when a customer says to consider it, it is because you haven't resolved his worries and doubts. At this time, you should say: "Okay, it's okay, you should consider carefully when you buy things. It can be seen that you have no problem with our clothes. Still very interested. Otherwise, you wouldn't have spent so long thinking about it. So, curious to ask you whether you are considering its price or its matching? You simply said that I would not mind." The customer told After that, you can solve the problem.
(6) Views of third parties
Third-party views are sometimes suggestive.
For example: when we shop online, we like to watch buyer shows and reviews, which will directly influence our decision-making. Therefore, we are accustomed to asking friends and family to buy clothes together, and will follow their opinions on whether it looks good or not. If we get the opposite answer from our friends, we tend to give up the current choice.
Therefore, when we push a piece of clothing to customers, we can say: "This piece of clothing is a very popular model sold in our store. Two old customers who came in this morning bought a set each."
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(7) Stable supply of goods
The quality of children's clothing must be guaranteed. Children are the treasure of parents, and parents will have high requirements for the quality of clothes.
Be sure to find a high-quality clothing company for stable cooperation, which will not only ensure the quality of the clothes, but also make it easier for you to get the goods, without having to run around to get the goods.
(8) Interactive Marketing
It is recommended to design a toy table in the store, and cute little stools are indispensable, in order to attract children's attention and retain children, which is equivalent to retaining performance, so that children's parents can easily choose clothes without restraint.
Therefore, there must be things that children like in the store. It is recommended to launch some puzzle games, and participate in discounts on clothing, so that children can participate.
There are many more details to pay attention to in terms of clothing. As a store owner, try your best to do your best, and do what other stores have not done, so that customers can feel the difference in your store, this is your own competitiveness.
Don't ignore every little detail, try to be the best, and the increase in sales will become a matter of course.