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1、 If you want to open a children's clothing store, the first thing is location.

A good location is even more important than a good brand. When choosing a location, we should choose a region with a relatively complete business circle. What is perfection? It depends on its related supporting facilities. The popularity cannot be reduced. You can take time to check the customer flow and the products you want to sell, If you are selling babies and children, check whether the number of schools in the surrounding communities is matched, and how many treasure mothers can account for in the business district.

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2、 The following is the selection of brands.

When selecting brands, we should pay more attention to several brands, because there are thousands of brands in the children's wear industry in China, and we can't finish them in a short time. But there are only a few brands in the first place, which are mainly divided into several categories: baby children, middle school children, middle school children, etc. The most important thing is to investigate the distribution of business types in the business circle and the products needed, as long as we can find the gap in the business circle, We will be able to take a seat according to the number. If a business district has the same category. If you do it again, it must be very stressful. However, if you can find out the specific categories and do it again, it will be different. It must be more stable to change lanes to overtake than to survive.

3、 If the brand is selected, then the contract is signed.

There are still many pitfalls here, which need to be carefully read. Many brands' contracts are a pile of piles, but we should always take a good look at them at this time. Many people just don't look at them, sign directly, and understand the importance of the contract after stepping through the pitfalls. You can search Baidu for relevant topics, Carefully understand the relevant terms and conditions when signing the contract, read them carefully, and deal with any mistakes found in a timely manner.

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4、 The last thing is to decorate and open the shop.

When choosing decoration materials, we must follow the decoration regulations of the shopping mall. Because many shopping malls have strict regulations on decoration materials, including the type of paint, the unity of color, where to move, where not to move. Don't follow your own ideas to carry out the decoration. If the shopping mall fails to pass the inspection and the fire protection fails to pass the inspection, it is futile. So when decorating, we must pay attention to, Don't open the exhibition at random.

How to start your own children's clothing store

How to open a chain store of children's clothing? We all know that now every family has few children, and the children who consume the most are the children! Therefore, the best money for infants and young children! So how to open a chain of children's clothing? How to open a children's clothing store by yourself.

Children's clothing stores are also divided into children's clothing franchise stores and children's clothing retail stores.

1. Children's clothing franchise store

How to start your own children's clothing store

Children's clothing franchise stores, as the name suggests, are those who open a store to join the children's clothing brands currently on the market. The process of opening such a store is basically carried out from several aspects such as "brand selection → store location → store decoration → store purchase → store management → store promotion". Compared with children's clothing retail stores, this kind of store opening method is standardized and easy to operate, and it can also rely on the brand's own popularity and word of mouth to form a chain effect.

2. Children's clothing retail store

Children's clothing retail stores, of course, are independent store owners. What this method of opening a store is about is that all store opening processes must be completed independently by the store owner. The process of this kind of store opening method can be roughly divided into several aspects such as "choose the children's clothing wholesale market → store location → store decoration → store purchase → store management". Compared with children's clothing franchise stores, this method of opening a store is relatively complicated. The advantage is that it is very flexible, and there are no restrictions on the size of the store and the first batch of goods.

Tips for opening a children's clothing store

1. You must first define your store positioning

Children's clothing is also divided into high school and low grade. Which category do you want to put your shop in? This also determines the location of your shop. If you want to sell low to mid grade children's clothing. It is recommended to open in the main street of the residents or near the kindergarten school. If you want to sell middle-grade and high-grade children's clothing, it is recommended to open it in a pedestrian street or a commercial street with many small shops. The flow of people is a very important factor. In addition, children's clothing stores are mainly crowded together. Although the competition is strong. But just be sure of your own goods and prices. Quality pass. It will definitely win many old customers.

2. Let’s talk about the goods and prices mentioned above

If you are dealing with branded children's clothing, it may be a constraint on your profit on price. In addition, the novelty of the clothing will be discounted. Because the brand package has a brand to make a thick shield, but there is also a problem of price transparency. So profit will be difficult to increase, and the repetition rate of clothing is too high. It's the same over and over again, the average mom will go to the store she frequents to buy, not your new store unless you have a much lower price than those with the same brand. But with such a low price, I'm worried that you won't even be able to pay the rent. So it is recommended not to choose branded clothing. In addition, there are many restrictions on the purchase and joining of brand clothing. Funds, styles, sizes, colors, etc. are all you can't completely control!

3. Incoming styles

This requires you to pay more attention to the children's clothing-related magazines every quarter and every month, and know the current trend of children's clothing. You need to do a research on the mothers of babies. For example, white clothes are basically less than 10% likely to be purchased by mothers of male babies in the age group of 3-8. Because boys of this age group tend to get their clothes dirty. And you need to understand and master the relevant issues such as what kind of clothes are more suitable for baby girls at what stage. It is recommended that you do children's clothing with an age group orientation.

How to run a children's clothing store

surroundings

Pay attention to the positive feelings brought to customers by the hygiene of the store, the cleanliness of the fitting room, the special arrangement, shoes and other details. Wipe with your hands every day to see if there are any traces of dust. Do not put buckets and brooms in the fitting room. It is forbidden to put cartons, plastic bags, etc. in the business premises, and it is not allowed to leave food, beverages and personal items in the store.

When trying on the clothes on the model, wrap the model's body with cloth, which is respect for the customer and the model, and also shows the professionalism of the brand.

How to start your own children's clothing store

Lighting, air conditioning, background music, many things bring customers shopping desire, details should not be ignored!

product

Out of stock is a "sales killer". Regular inventory counts, sales forecasts, store product adjustments, broken code records, etc., in any case, try to ensure the completeness and quality of the goods. At the same time, you must be able to clearly know what items are placed where, how many sizes, which colors, how much stock is left, and what kind of customers are suitable. It is also necessary to know the FAB of each product, what products will be available in the near future, and which are the best-selling products. Products are like weapons in war. If you don’t understand them, you will soon be defeated by the market.
The sorting and cleaning of the goods can not only allow you to have something to do in your spare time, but also maintain the freshness of the goods, which naturally attracts customers.

All sales staff must be very clear: what are the main passenger flow characteristics of this area and this mall, suitable for those prices, styles, sizes, colors, and styles of goods. This will help you choose the right product when ordering.

brand

The salesperson must have a clear understanding and understanding of his own brand, brand positioning, personality, history, competitors, industry conditions, target customer groups, etc. A shopping guide who is unconfident and unfamiliar with his own brand, how does the customer feel about the brand? Do you have confidence? In the survey, it was found that many shopping guides were not given sufficient training, and the sales pressure was left to the store manager. This is very irresponsible, and it is also very harmful to the brand and sales.

4.How to decorate a children's clothing store

The blue and vast sea is the favorite place for children. The decoration color of the children's clothing store is the theme color of sea blue, with pictures of small animals in the sea, which is the most direct attraction for children. The combination of white and blue makes the store particularly pure and quiet. The light ball on the ceiling is the visual focus of the store and also arouses the curiosity of children. The clothing color series in the store should be based on light and cool colors, so as to echo the theme color of the store.

The warm and comfortable texture of the solid wood floor gives children a comfortable environment for choosing clothes. The low display desk adapts to the child's perspective. They can interact with the displayed clothes and toys to increase their preference. The decoration style of the store is modern and simple. The theme colors are light blue-green and warm yellow on the ceiling. The spotlights on the ceiling are like stars, attracting children to watch. The clothing displayed in the store is mainly bright yellow and red, which is extremely prominent.

The orange and red with high brightness and purity suggest the child's lively and enthusiastic character. The theme color of the entire children's clothing store is bright yellow, and the matching children's clothing is a bright and warm color. Such decorative colors directly capture children's color-sensitive nature. Attract cheerful and active children into the store to buy their favorite clothes.

With white and light brown as the theme colors, the whole store is bright and tidy. The children's clothing on display is mainly orange and green. Against the light-colored background, the bright and lovely children's clothing is highlighted. The layout of the whole store is simple and generous, giving people a feeling of relaxation and comfort. The hangers at the low place allow children to have close contact with the clothes, so that they can choose their favorite clothes.

Although many people open a children's clothing store, not everyone can be successful in opening a children's clothing store. When opening a children's clothing store, the sales of children's clothing directly affects the business of the children's clothing store.

It is necessary to sell children's clothing in order for the children's clothing store to obtain profits and benefits. This is also the purpose of many people opening a children's clothing store. So, how can we sell children's clothing? Do you have any tips and tricks for children's clothing sales?

Next, Littleoneusa will introduce you to the four tips of children's clothing sales, so that everyone's children's clothing store can be booming.

1. Do your best to attract customers

When a children's clothing store clerk recommends a certain children's clothing to customers, he must have confidence, so as to make customers feel confident in children's clothing; if even the children's clothing store clerk is not confident enough about the products he recommends, then customers will be very suspicious of you. Is the advice given to him correct. If you want to have customer flow, you must know how to spend your time attracting customers and urging more customers to enter the children's clothing store.

How to do it?​​

First of all, it is necessary to provide customers with a comfortable and tidy characteristic shopping environment, which means that the decoration of the children's clothing store should be overall beautiful, tidy, comfortable, and have individuality. The display of children's clothing should be tidy, highlight key recommended products, and style Rich, there should be festive facilities in the store in different seasons, and try to make customers stay in the store for a longer time.

2. Satisfactory shopping guide

After the customer enters the children's clothing store, the children's clothing shopping guide must do a good job of various shopping guides. When no customer enters the store, the children's clothing shopping guide should not be loose, and should try their best to work related to the sales of children's clothing, so that the children's clothing store is in an active atmosphere, creating a shopping atmosphere, so that customers feel that the children's clothing shopping guide Do their due diligence and let them shop with confidence.​​
Although children's clothing shopping guides don't have to stand at the door to greet customers like a welcoming lady, they should also give customers a warm greeting. Simple and comfortable greetings can sometimes melt customers' hearts.

When greeting customers, they should smile and do To seriously answer all kinds of questions for customers. When recommending children's clothing to customers, all topics should revolve around the children's clothing you recommend. Even if there is a short-term deviation, try to find ways to bring the topic to children's clothing again. Facilitate sales at the right time.

3. Carefully observe customers

When a customer walks into a children's clothing store, the children's clothing shopping guide should quietly observe the customer's words and deeds, so as to grasp the customer's psychology and seize every opportunity to make a deal. When recommending children's clothing to customers, the children's clothing clerk can't just move the mouth, but also add body language or some gestures. For example, the children's clothing clerk can hold the children's clothing in his hand and then explain it in detail according to the children's clothing in his hand, so as to make Recommendations don't seem so pale.

4. Accurately grasp the advantages and disadvantages of various types of children's clothing

When explaining and recommending children's clothing to customers, it is necessary to be able to accurately state the advantages and disadvantages of various children's clothing according to the different types of children's clothing products, especially the advantages should be kept in mind. The disadvantage is that it can be used when comparing various children's clothing products. Keeping both the strengths and weaknesses in mind will make you appear more professional in front of your customers and convince them of your recommendations.​​

Children's clothing sales must make customers psychologically trust and rely on children's clothing products, so that the final sales can be successful. In a very short period of time, customers can have a sense of trust in the product, and the children's clothing store staff recommending products plays a very important role.

If the reason why a store can attract customers is high-quality products or services, then the display of the store is a hidden factor that subconsciously prolongs the customer's stay time, affects the customer's walking route, and enhances the desire to purchase and the purchase rate.

So, today we will take a good look at the hidden elements in the store display~

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Use of fresh colors

In order to pursue a clean visual effect, not only in boutique children's clothing stores, but also many clothing stores will choose low-saturation and soft colors for in-store display. This fresh and bright color application is like a child's skin tender and soft for boutique children's clothing stores. Clean, more likely to be liked by parents.

If the color of the display is the dominant element, then the color of the product is the key to the recessive element. Today's parents not only look at the safety and naturalness of fabrics, but also color is an important reason for purchasing. After all, parents' buying clothes for their children has been divorced from practicality, and fashion trends are the driving force for clothing purchases.

Use props appropriately

Children's toys are common atmosphere props in boutique children's clothing stores. Appropriate use of such atmosphere props can make the store more relaxed and happy, so that children can better integrate into it, stay in the store for a longer time, and increase the probability of purchase.

But pay attention to the atmosphere props should not be too much, too much will make the store no priority. You can also set up some toys and facilities for children's entertainment in the store, so that children can play happily. Having caught the child's attention, are you afraid that you won't be able to catch the mother?

Humanized Display Skills

Generally, women who come to boutique children's clothing stores to buy clothes are mothers, grandmothers and other female groups. When adults and children are both present, when the shelves are set up, better quality clothing can be placed higher, which is convenient for mothers to choose.

Aesthetics should be cultivated from an early age. If it is middle-aged children's clothing, babies will already choose clothes for themselves, and the shorter shelves are also convenient for babies to participate in choosing their own clothes.

Because the shelves are set relatively low, there will be a lot of space above the wall, which will appear uncoordinated. At this time, you can set up some atmospheric props such as models and dolls to attract the attention of distant customers and make the store more interesting.

From the overall color, to the details of the props, and even the human angle of height are the hidden elements of the store display. If you want to attract customers, learn it as soon as possible!