As an important part of the clothing industry, children's clothing, whether consumers, franchisees or brand owners, pay more and more attention to children's clothing, and there are more and more children's clothing brands, which also allows more and more people to open children's clothing.

The shop has a strong interest. For novice shop owners, how to open a children's clothing store and what are the precautions for opening a children's clothing store are several important issues they care about. Llittleoneusa launched this topic, from the several points to note in opening a children's clothing store to provide you with a clear idea of ​​​​opening a children's clothing store, I hope to help everyone!

Mom & Me Cheetah T-Shirt

1. Children's clothing store display

After the location, decoration and purchase of the children's clothing store are completed, the next thing to do is to display the products. How to display the incoming goods perfectly requires some skills. Of course, this is very simple for children's clothing franchise stores, but for children's clothing retail store owners, they need to learn and imitate themselves.

There are a lot of experiences on the display of children's clothing stores in the market and on the Internet. At the same time, the owner can also learn the experience of children's clothing display from some good children's clothing stores. As mentioned above, when displaying children's clothing, we should strive to match the decoration style of children's clothing stores. If possible, put on some shapes as much as possible, which is undoubtedly attractive to consumers.

2. Children's clothing store marketing

After completing the children's clothing store display, the next thing to do is children's clothing marketing. The profitability of the final children's clothing store is directly related to this step. Whether children's clothing can be sold smoothly and whether consumers can become repeat customers after purchasing are all issues that shop owners need to consider.

For specific marketing experience, the store owner can slowly explore in practice, buy corresponding books or sign up for professional marketing training courses; of course, if you don't have time to do this, if the store owner's funds are sufficient, recruit corresponding It is also a good choice for marketers to sell children's clothing.

3. Children's clothing store management

Children's clothing store management can be roughly divided into two categories: store management and personnel management. Store management, of course, is what I said above. From the decoration, purchase, display, and marketing of children's clothing stores, regular management and summary must be carried out.

The inventory of children's clothing stores is also a problem that must be faced and solved in the whole process of opening a store. Selling goods and discounts all require the owner to have a good grasp of the local market. Personnel management, of course, is the management and training of in-store staff, and the training of shopping guides, promotions, and service attitudes are all important factors that are directly related to the smooth operation of the entire store.

Children's clothing business ideas

 With the upgrading of people's consumption, in the entrepreneurial boom in modern society, many people will choose to open a children's clothing store, but the operation of a physical store is not a simple thing. The bigger the profit, the higher the profit. This is the eternal truth. If you want to open a store, you must have enough business skills and market vision.

So how can a children's clothing store operate to attract consumers?

How about littleoneusa children's clothing store? First of all, before opening a store, you must have an accurate positioning of the store. What grade of children's clothing store do you want to open? Is the style of the product popular in the market? Only when the positioning of the store is accurate enough, can you choose a more suitable store address. Just like the positioning of your store is high-end children's clothing, the result is that the store is located in the streets and alleys, and naturally there will be no source of customers. The choice of the store should also be selected according to the positioning, so that there will be business.

Is littleoneusa any good? The most fundamental thing of a store is the product. The selection of goods is directly related to the success of your business, and it is also related to your inventory. If the incoming and outgoing goods do not even have to be replaced in time by the people who are looking at them within three days, otherwise, it is very likely that the final product will be the one. If the inventory of children's clothing is large, it will be very passive to operate.

Hangzhou Jiabei has won the recognition and love of consumers with its original design, healthy fabrics and affordable prices. Jia Bei Ai children's clothing is not only fashionable and fashionable, but also has a high sense of quality. Among them, down, knitted, denim and other products have a high reputation in the national market.

1. When is the best time to open children's clothing?

The beginning of the year is the best time to open children's clothing, because children's clothing in spring and summer does not need to invest too much money, you can practice your hands and accumulate experience. Autumn and winter are the harvest season. It is not recommended to take too much in one paragraph, and take less frequently to avoid the risk of stockpiling.

Skull Bow Leopard Baby Onesie

2. Address selection

It is recommended to choose a place with a lot of traffic. For example: the surrounding areas such as communities, early education training institutions, primary schools and kindergartens.

3. Shop area

When opening a store for the first time, it is best to choose an area of ​​20-30 square meters. The larger the area, the more expensive the rent, and the more goods are distributed, and the higher the expenditure cost. If you can save money at the beginning, it is not too late to expand the store with good results. Finding a good target store is also the key to site selection!

Four, code segment positioning

• First, decide what code snippet you want to do!
• Infants: 66-90
• Children: 80-120
• Middle and small children: 90-130
• Middle child: 100-140
• Middle and large children: 110～150
• Big child: 120-160
• Teens: 130-170

For the code segment, we can choose two. For example: infants and young children, middle and small children. Many mothers only want to make children's clothes after giving birth to a baby, so they can start with their own baby's size first, so that they can not only make their baby a model (living sign), but also know more clearly what style to wear in this age group. nice.

At the same time, the reputation of newly opened stores is very important, and the quality of children's clothing must be checked, so as to have more repeat customers with high quality and low price. In general, the editor recommends mid-to-high-end products with foreign styles and guaranteed quality.

Pumpkin Ruffle Plaid Twirl Dress

5. Source of goods

The supply is divided into: one batch and two batches

One batch: own factories or wholesalers who make their own orders. Generally, the batch size is relatively large and the price is relatively cheap.

For example, Littleoneusa is a group of manufacturers. If the quantity is large, you can get the package price. The package price refers to the single color of five pieces. In 21 years, it has been changed to three pieces. Novices can go to open their eyes and learn from them. Display and collocation, but it is not recommended to take goods, too much will increase the risk of stockpiling.

Second batch: Order from one batch of markets and put them on the shelves in the second batch of markets. Generally, the first batch is taken, and the threshold is low. The stalls we often say refer to the shops in the second batch of markets.

6. Novices suggest to take brand children's clothing tails, why?

When you first opened a store, you still don’t know what your customers like. Most people will go to the market and choose them by themselves. However, things that are too subjective may not be suitable for your market.

The brand end goods, the price is low, the style is many, the quality of the brand goods is guaranteed. You can choose different brands, different styles, and different code segments, and integrate them in your store. You can temporarily ignore which products sell well. Anyway, you have bought so many products and they have been sold in one store. After that, there is always a product that will suit your customers. Moreover, if you do not impose subjective concepts on the goods, you can get any kind of customer online.

Then, you can adjust the products when you sell them. Which style and code segment are better to sell, you can replenish them in a targeted manner. For those products that are not easy to sell, you can use this product to do specials, lucky bags, redemption and other activities. Clean it up in time to avoid overstocking and affecting capital turnover.

Therefore, brand tailstocks have a relatively high fault tolerance rate for newly opened stores.

Light Tan Leopard Twirl Dress

7. Drainage

In the past, brick-and-mortar stores relied on natural traffic, but now in the Internet age, brick-and-mortar stores rely on online + offline! As for how to attract traffic, you can read other articles on the official account. I have shared many tips for attracting traffic before.

Eight, into the children's clothing community

As the saying goes, the insiders watch the doorway, and the outsiders watch the fun. If you don't integrate into this circle, you never know where to start and how to operate. The valuable experience of your peers can also help you avoid detours, quickly understand the market and fashion trends in the children's clothing industry, and keep up with the pace of the times, rather than playing alone. Fight alone! So this is the importance of having a peer exchange group for children's clothing.

in conclusion:

Many people think about opening children's clothing after the new year, but they just talk about it without actual action, and it is impossible for anything to reach the sky in one step.

You may find it difficult if you don't get in touch at first. In fact, not necessarily, as long as you do enough preparatory work! Continuous optimization in the later stage! Children's clothing is actually not as difficult as you think. Take advantage of this time to study hard, accumulate experience, and start when you are ready.