How do physical store children's clothing stores do marketing

With the development of society, people's living standards are improving day by day, and every family with children takes care of their children in every possible way.

Children's dressing has become a headache for many parents. Children have poor physique and are prone to allergies. Therefore, parents When buying children's clothing, it is even more cautious. Children's clothing stores often have better business than online stores. Therefore, when Christmas is approaching, how should children's clothing stores conduct marketing? Today, Littleoneusa will teach you how to do marketing in children's clothing stores.

If a children's clothing store wants to carry out marketing activities, it needs a detailed activity plan. Even a small store needs to understand the general process, clarify the steps and completion time of each link, and also include matters such as communication, establishment, supply and gift guarantee. Specifically include the following:

1. Dress up:

Festivals can greatly increase consumption. How to guide customers to join the consumption wave at this node requires packaging and dressing up all aspects related to the product. Dressing is divided into technical dressing and service dressing. Technical dressing refers to It is the decoration of products and countertops. Service decoration refers to the decoration of environment, conditions, personnel, etc. The significance of this link is very important. Only by creating a store atmosphere can consumers be driven.

2. Marketing products:

The dress of the product cannot be done as you like. It should be determined according to the consumer group targeted by the product, consumption target, consumption value, consumption turnover period, and consumption habits. The consumer group of the product conforms to the appetite of the people, and popularization is enough. Generally speaking, the consumption cycle of the festival is relatively short, and the dress is as simple and clear as possible.

3. Marketing countertops:

The current marketing countertops not only include product piles, counters, and monopoly areas, but also a comprehensive marketing platform, which should be as eye-catching and festive as possible. From an extended perspective, the marketing countertops need There are peripheral guides, such as doorways, logo advertisements, guides, etc. There are many objects that need to be marked with products, and the centralized extension display is the landing point of the comprehensive marketing platform.

4. Qualitative:

Qualitative marketing is very important, the essence is to meet customer needs, and increasing sales is the goal. This goal must have indicators and quantification in order for your plan to have direction, strategy and pertinence. From the perspective and interests of consumers, how to Raising the unit price, increasing the conversion rate, increasing the repurchase rate while meeting the needs of customers is the key to the entire campaign.

If a good marketing plan cannot be implemented in place, without corresponding monitoring and improvement, it can only be a blank piece of paper and will not achieve any results. Do you know where your marketing plan starts?

Although many people open a children's clothing store, not everyone can be successful in opening a children's clothing store. When opening a children's clothing store, the sales of children's clothing directly affects the business of the children's clothing store.

It is necessary to sell children's clothing in order for the children's clothing store to obtain profits and benefits. This is also the purpose of many people opening a children's clothing store. So, how can we sell children's clothing? Do you have any tips and tricks for children's clothing sales?

Next, Littleoneusa will introduce you to the four tips of children's clothing sales, so that everyone's children's clothing store can be booming.

1. Do your best to attract customers

When a children's clothing store clerk recommends a certain children's clothing to customers, he must have confidence, so as to make customers feel confident in children's clothing; if even the children's clothing store clerk is not confident enough about the products he recommends, then customers will be very suspicious of you. Is the advice given to him correct. If you want to have customer flow, you must know how to spend your time attracting customers and urging more customers to enter the children's clothing store.

How to do it?​​

First of all, it is necessary to provide customers with a comfortable and tidy characteristic shopping environment, which means that the decoration of the children's clothing store should be overall beautiful, tidy, comfortable, and have individuality. The display of children's clothing should be tidy, highlight key recommended products, and style Rich, there should be festive facilities in the store in different seasons, and try to make customers stay in the store for a longer time.

2. Satisfactory shopping guide

After the customer enters the children's clothing store, the children's clothing shopping guide must do a good job of various shopping guides. When no customer enters the store, the children's clothing shopping guide should not be loose, and should try their best to work related to the sales of children's clothing, so that the children's clothing store is in an active atmosphere, creating a shopping atmosphere, so that customers feel that the children's clothing shopping guide Do their due diligence and let them shop with confidence.​​
Although children's clothing shopping guides don't have to stand at the door to greet customers like a welcoming lady, they should also give customers a warm greeting. Simple and comfortable greetings can sometimes melt customers' hearts.

When greeting customers, they should smile and do To seriously answer all kinds of questions for customers. When recommending children's clothing to customers, all topics should revolve around the children's clothing you recommend. Even if there is a short-term deviation, try to find ways to bring the topic to children's clothing again. Facilitate sales at the right time.

3. Carefully observe customers

When a customer walks into a children's clothing store, the children's clothing shopping guide should quietly observe the customer's words and deeds, so as to grasp the customer's psychology and seize every opportunity to make a deal. When recommending children's clothing to customers, the children's clothing clerk can't just move the mouth, but also add body language or some gestures. For example, the children's clothing clerk can hold the children's clothing in his hand and then explain it in detail according to the children's clothing in his hand, so as to make Recommendations don't seem so pale.

4. Accurately grasp the advantages and disadvantages of various types of children's clothing

When explaining and recommending children's clothing to customers, it is necessary to be able to accurately state the advantages and disadvantages of various children's clothing according to the different types of children's clothing products, especially the advantages should be kept in mind. The disadvantage is that it can be used when comparing various children's clothing products. Keeping both the strengths and weaknesses in mind will make you appear more professional in front of your customers and convince them of your recommendations.​​

Children's clothing sales must make customers psychologically trust and rely on children's clothing products, so that the final sales can be successful. In a very short period of time, customers can have a sense of trust in the product, and the children's clothing store staff recommending products plays a very important role.

It must be said that any form of sales is a profound artistic activity. When the salespersons of the children's clothing franchise stores show their children's clothing brands to the prospective buyers, in order to make the prospective buyers have the desire to buy the products.

Anything can be used to describe very apt, language skills, psychological offensive, just right body language and so on. This is the art of making a deal! The following are some practical tips to grasp

1. Children's clothing sales clerks need to accurately grasp the advantages and disadvantages of various types of children's clothing.

No matter what type of product is not perfect, when the clerk introduces children's clothing and recommended products to prospective buyers, it is necessary to point out the advantages of various children's clothing products in detail.

Compared with the disadvantages, the advantage is to give buyers a positive attitude, and the disadvantage is that the comparison of various children's clothing products can highlight the intentional products of the intended buyers. Make it feel that the introduction is very professional, so as to gain the trust of the intended buyer and make a deal! Children's clothing sales should make the intended buyers psychologically trust and rely on children's clothing products, so that the final sales can be successful.

In a very short period of time, the intended buyers can have a sense of trust in the product, and the children's clothing store staff recommending products plays a very important role.

2. Children's clothing sales clerks must have strong confidence when recommending products to prospective buyers.

Self-confidence is the basic premise for others to trust.

Children's clothing sales clerks must have self-confidence when recommending a certain children's clothing to prospective buyers. Only in this way can the intended buyers be interested in children's clothing.

On the contrary, the children's clothing sales clerks themselves lack confidence in the products recommended by themselves.

How can they expect the intended buyers to trust you and buy them?

3. When the sales clerk recommends products, pay attention to the matching degree of children's clothing to the intended buyer.

When the children's clothing sales clerk recommends children's clothing products to the intended buyer, the recommendation should be based on the premise that it is suitable for the intended buyer.

Prospective buyers are of course only interested in suitable products. Therefore, before recommending any product, the children's clothing sales clerk should carefully figure out the various conditions of the intended buyer, so as to accurately recommend the appropriate type of children's clothing product.
Fourth, the sales clerk should also cooperate with various gestures to recommend children's clothing products to the prospective buyers.

When recommending various children's clothing products to the prospective buyers, the sales clerk cannot monotonously use the mouth, add body language or some natural gestures.

will have unexpected effects. For example, a salesperson of children's clothing can hold a piece of children's clothing in his hand and then explain it in detail according to various parts of the children's clothing, so that the recommendation can be vivid and powerful.

The persuasive power has greatly increased, and of course, the transaction has also been more motivated!