Many novices want to make children's clothing, because they will be very blind and don't know where to start? Help you sort it out, and share the real experience to help you avoid pitfalls. 

1️⃣Understand the basics of children's clothing

Such as children's clothing size, basic fabrics, children's clothing grade classification, delivery channels (P market distribution), children's clothing special leaf terms, etc.

 

Children's clothing wholesale fabric selection

.☁ Cotton

The most common fabric, ideal for baby's skin.

☁ Hemp

A vegetable fiber that is cool to wear and does not stick to the skin after sweating.

☁ Mulberry silk

Natural animal protein fiber, very shiny, smooth and soft. Warm in winter and cool in summer.

☁ Rayon

Processed from materials containing natural fibers, it has good moisture absorption, is cool to wear, and is not easy to pilling.

☁Polyester

Polyester fiber, high elasticity, not easy to wrinkle, high strength.

☁Nylon

Polyester amine fiber, light to wear, good waterproof and windproof, good strength and elasticity.

☁Polypropylene

Very shiny, average elasticity, not easy to wrinkle, comfortable to wear.

☁Spandex

Also known as spandex, it has good elasticity and is machine washable.

☁Shabu

Chinese traditional textile with soft luster.

☁Interweaving hemp

The texture is fine, the hand is softer than pure linen, and it is comfortable to wear.

☁acetate fiber

The natural material is chemically processed for high elasticity, light and comfortable to wear.

☁Barbertha

The texture is light and thin, the upper body is very comfortable, and the moisture absorption is good.

☁ Muslin

The fabric is firmer than silk, the surface is smooth, and it is thin and thick.

☁ Plush

Good warmth retention, bright suede surface, thick feel and durable.

☁ Melton

The hand feels plump, the details are flat, and the wear resistance is not easy to pilling.

☁ Thin tweed

Lightweight, comfortable to wear and breathable.

☁Wardani

The texture is tight and elastic, and the cloth surface is glossy and flat.

☁Palis

Wool mixed with polyester, lightweight and wrinkle-resistant.

☁ Camel Plush

Light color, soft to the touch, good warmth retention and elasticity.

☁ Fine wool-like fabric

Thick texture, not easy to deform, good warmth retention.

☁ Plush

Soft to the touch, rich in elasticity, and good in warmth.

☁Hemp cotton blend

The appearance is not as clean as pure cotton fabric, but it has good luster and is not easy to fade.

☁ Polyester and linen blend

Good moisture absorption, comfortable to wear, easy to wash and dry.

☁ Silk

It is a high-grade textile material, thin and soft, comfortable on the upper body, elegant and luxurious.

☁Silk

Bright and noble, lustrous, comfortable, elegant, luxurious, breathable and comfortable to wear.

☁ Tencel

An environmentally friendly fiber with good air permeability, bright dyeing, and not easy to pilling.

☁ Mercerized cotton yarn

Silk-like bright luster, with the breathability of cotton, and silk-like smooth and bright characteristics.

☁Bamboo fiber

Environmentally friendly fiber, good air permeability, bright dyeing, antibacterial and deodorizing, and UV protection.

☁Acrylic

The structure is compact, not easy to be deformed, and not easy to shrink.

☁ Mercerized wool

Soft luster, strong hygroscopicity and good breathability.

☁Linen blend

It feels plump and has a silky sheen.

☁ Pure linen fine spinning

Fine, thin, quite expandable, good breathability and comfort.

☁Flannel

Soft to the touch, warm and comfortable to wear.

Now mothers pay great attention to the comfort of their baby's clothes. If you want to make children's clothes, you must be familiar with these fabrics.

2️⃣Understand market conditions/find sources

Before opening a store, you must understand the market conditions in advance, don't be blind! Communicate and learn more with seniors, and through them, you can avoid detours and save time and cost. You can also enter the children's clothing peer group first, understand the brands of children's clothing sources in advance, and understand the latest trends in the market. Information big data analysis can allow us to grow rapidly.

The supply of goods is the basis of making children's clothing. Novices generally recommend that you get the goods in two batches. You can get one batch with less starting quantity. There is also a good exchange rate. For example, Hangzhou Sijiqing, Guangzhou Zhongshan Eighth Road, Wenzhou Elephant City, etc., make style brands in advance. Raiders positioning

3️⃣Shop location and style positioning

The location selection of a physical store is very important, which directly affects the development of the store. Do market research first to understand whether the surrounding environment is self-interested, the size of the store, the location and environmental vision, and traffic conditions. Position yourself in the direction of development according to the location of the store, such as investment, decoration positioning, style code segment positioning, price positioning, etc.

4️⃣Shop decoration

For decoration, you can refer to the stalls in Zhili, Huzhou. Basically, there will be two decorations a year, which are worth learning and reference. Some good decoration elements of coffee shops and cake shops can also be integrated into it, which is simple and high-end.

Note that the door must be done well. The first thing is the decoration outside the door, and then the lighting effect. Remember that it should be bright, but not dazzling! A rest area and a play area can be prepared indoors, so that babies can have fun and mothers can rest when they are tired.

5️⃣How to get the goods

You must make a plan in advance to get the goods. It’s not what you want to get. Pay attention to the matching, and don’t take a little from this stall and another. Determine the style of the code segment, first go through the stalls, look at the stalls, and remember the stalls you like, and then determine a few as long-term purchases. First, it has good after-sales service, and secondly, it can build trust and lay the foundation for taking large products in the future.

Take the proportion of goods for reference:

20% of the drainage, 70% of the profit, 10% of the high segment

Male to female ratio 5:5

7:3 boy to top ratio

Girls top and bottom skirt ratio 5:2:3

It can also be matched with some accessories, socks, hats, etc., or a small amount of shoes, which can be adjusted as appropriate.

6️⃣Learn to attract customers, combine online and offline

Don’t wait for customers to come to your door, follow the general trend of the Internet economy, learn to attract customers online with short-view screens, and increase customer sources by pushing traffic to your store through AliExpress, Amazon, tiktok, and youtube. Do a good job in store display and offline matching, maintain door-to-door customers, and achieve online and offline integration.

 

It is very important to know the brand of children's clothing, for those who do children's clothing wholesale business. So today, let's learn about the top 15 famous brands of children's clothing in China.

How To Start A Children's Clothing Business Online？

Share 15 children's clothing brands, do all mothers know?
In the children's industry for more than ten years, I have paid attention to many children-related brands.
Today, let's take stock of children's clothing brands, each brand has a story, and each brand has a vision.

Take a look at the following brands, do you know them all?

Balabala

Balabala advocates the brand concept of "different childhood", providing children with fashionable and practical children's clothing products, suitable for different occasions and activities, so that children can enjoy a beautiful and comfortable childhood. Balabala products have fully covered the categories of clothing, children's shoes and accessories for children aged 0-16. Balabala focuses on consumer shopping experience, providing a variety of professional fashion products in a one-stop retail space, and continues to create consumer value with rich choices and excellent value for money.

Piglet Banner PEPCO

Founded in 1995, Guangdong Piggy Banner Garment Co., Ltd. is a subsidiary of Hong Kong Liangfa Group. It is a children's clothing brand operator integrating R&D, production and sales with the purpose of "being a healthy and happy child". The product is positioned for urban children aged 0-15, with the original Nordic ecological design concept, and individuality means individuality highlights the beauty of children's individuality. All along, Piggy Banner takes "fashion, sports, leisure, health and vitality" as its brand style, pursues the idea of ​​"people-oriented", keeps forging ahead, and has achieved remarkable results.

Anta kids

Anta Kids is an exclusive KidS sports brand launched by Anta Company in 2008, and its products cover children aged 0-14. ANTA Children is committed to providing comfortable products, so that children can wear comfortably in various occasions such as school, sports, and travel, so that children can feel the joy and freedom of their minds. Inheriting the never-ending sports spirit of the parent brand, it inspires every child to exercise happily, stimulates children's potential, and creates infinite possibilities.

ABC kids

Founded in 1983, it is a well-known children's clothing brand under Qiqi Co., Ltd. The founders take "helping Chinese children grow up healthily" as the mission of the company, and pass the love of the ABC brand to every consumer. A brand operator and service provider focusing on the children's fashion culture industry. The product positioning is for children aged 3-13, providing professional light and fashionable children's clothing for parents and children who pursue fashion and taste.

Pencil Club

Founded in 1996, Dongguan Tianxiang Clothing is a well-known brand of children's clothing. The product positioning is for children aged 4-14, focusing on mid-to-high-end fast fashion European style, with the brand characteristics of "classic, elegant European style", leading the new fashion of children's clothing industry consumption. Environmentally friendly and healthy soft-skin fabrics and exquisite craftsmanship provide children with healthy and comfortable children's clothing. The brand conveys "the same childhood, different colors", so that children can have a colorful childhood.

jnby by JNBY

The children's clothing designer brand launched by JNBY in 2011 aims to present the unadorned but unique side of life for children. The brand positioning is for children aged 0-10, allowing children to enjoy a natural and interesting childhood. Taking "free imagination" as the concept, with "freedom, imagination, happiness, and truth" as the core of the design, it conveys good values ​​and beliefs, encourages children and parents to grow each other, and fully demonstrates the true nature and unique talents of children.

Annil

Shenzhen Annil Co., Ltd. is a self-owned brand clothing enterprise with independent research and development and design, mainly engaged in mid-to-high-end children's clothing business. It owns the "Annil" children's clothing brand. The company takes "different comfort" as the product theme, pursues high-quality fabrics and comfortable experience, and is committed to providing comfortable, simple and fashionable children's clothing products for the majority of infant consumers.

mar latin

Shanghai Boyue Clothing Co., Ltd., established in 2004, has been focusing on the design, operation and retail of children's clothing. It is an original designer children's clothing brand integrating design, development, production and sales.

Tong Tai

Tongtai Infant Clothing Co., Ltd. was founded in 1986. After more than 20 years of development, it carries out scientific and humanized management with the purpose of "caring for children and creating the future", and creates a professional brand of "natural, fashionable and healthy". It adopts natural pure cotton and accessories that do not contain harmful substances, with fresh, elegant and soft colors, and pays attention to good characteristics such as delicacy, softness and warmth. Baby gets more complete comfort and care.

Deesha

Disa takes the inheritance of fashion and simple style as its theme, making every girl a cute little princess! In terms of design style, most of them use the expression methods to reflect children's liveliness and individuality, and fill in the blank of modern fashion and individualized fashion clothes with avant-garde fashion trends. With a deep perception of French art of living, it depicts a pure dream of combining creativity and quality.

Mini Peace

"Mini Peace" was founded in 2011, the brand intends to express a "fashionable, lively" image of a happy child who dares to pursue the trend. Taking leading fashion and "seeing the world with innocence" as the design concept, the style is novel and the craftsmanship is exquisite. With comfortable clothing fabrics, we integrate fashionable and well-fitting layout designs, and strive to give children the most comfortable skin feeling for each product. Every try on becomes the most beautiful and confident happy moment for children.

baboon

Babudou advocates that "the world is my fairy tale kingdom", the design style interprets the combination of pure nature and cute childhood, pursues comfort and safety, takes into account the stylish appearance, and reflects the concept of green environmental protection everywhere, with a full range of 0-16 years old apparel.

NIKE KIDS

NIKE KIDS, Founded: 1972
This is a children's clothing brand specially created by an internationally renowned sports brand for children. This children's clothing brand has many products, including clothes, shoes and sports equipment to meet children's sports needs.

SNOOPY Kids

The childishness of comics is integrated into the design concept of children's clothing, and the performance of colors, patterns and styles is inclined to a lively, interesting and rich style, and the most popular elements are injected to highlight children's lively and happy personality, and interpret children's clothing. classic.

DAVE&BELLA/David Bella

Established: August 2011
Brand positioning: high-grade product provider and service provider for infants and young children aged 0-6
Product elements: simple, pure, soft, comfortable
Brand concept: We have always adhered to the concept of "only love" for your baby!

Most of the foreign institutions we cooperated with in the past were educational institutions, and we hope to cooperate with more children's businesses in the future.

Every industry is a world. Clothing, food, housing, and transportation are the number one priority.
The above organize and share 15 children's clothing brands, and encourage each other!

I want to do children's clothing business, but how do I find the source of goods? What I hope most is that I can personally go to the manufacturer for wholesale, but how can I get cooperation with the manufacturer?

how to start a children's clothing business online？

 

1. Choose a good direction

You must have a clear idea. It is best to do children's clothing exclusively. If your store is large, you can do men's clothing or women's clothing. Don't forget what you have come to do in the market, and don't let other things affect your thinking. That is, if you have already decided to run men's clothing or women's clothing, you must have a clear mind, and don't go to the children's clothing wholesale market.

2. Children's clothing positioning

In addition, observe the people who come to buy the goods, what kind of goods they buy, and where to sell them. If you find that this person always comes to buy goods, it means that he is selling well. You should follow him to his store to investigate quietly. , it will be very helpful for you to open a shop right away.

The positioning of children's clothing is to be a brand, or to do school children's clothing, or middle-aged and elderly children's clothing, or children's clothing. Conduct market research on the children's clothing you want to purchase. You must know all wholesalers of sports children's clothing, take a notebook and remember who wholesales what kind of sports children's clothing, what price, who wholesales better, who buys more people, and whose store is prosperous. You can ask for a hand thorn to indicate that you have to keep it in your heart, this is your wealth.

3. Children's clothing purchase

Everything is ready, you can buy it now. If it is your first time, you have to pretend to be a regular customer. You can negotiate the price with the dealer. Since you can tell the price of other people's children's clothing, the boss sees that you are very knowledgeable. Not a novice, a novice can't answer the boss's question. There is a Chinese saying: Conscience and knowledge are better than a hundred battles. In this way, you won't spend a lot of money on the first purchase, and you will be given discounts to attract customers like you.

4. Strictly prevent being deceived

Novices can't tell if it's true or false. Under such circumstances, there are still many people who take the goods, and you are worried that you will be deceived. In the process of purchasing, you should pay attention to the fact that there are a lot of clothes trays, and pretend that you are also coming to purchase. The novice is very easy to be fooled. When you see others snapping up, you are afraid that there will be no goods, so you go to snap up. you can take. Ask other wholesalers to buy a few pieces for you. Since the few bosses you buy are not wholesale to you, even if they are wholesaled to you, the price is very high. If you add a little money to each piece of clothing for the person who helps you, you can wholesale to you. If you want to buy clothes, you will save a lot of money than wholesale from your boss. Go back and check. If it sells well, you can buy it according to your needs, so you won't be fooled. The condition is that the wholesaler is not familiar with your case.

5. Children's clothing display

After the goods are purchased, the children's clothing should be placed. The overall effect of the store should be a store that gives people a good feeling. You can go to the wholesaler or specialty store, or the retailer's store to learn about the placement of clothes. You can welcome customers with a new look.

6. Price adjustment

How much to sell and how to sell it is up to you. Grasp the market situation at any time, and find the price adjustment of the wholesaler, you should adjust your price immediately.

7. Promotional flow

Newly opened stores, it is best to do a promotion flow, you can decide to buy gifts according to the size of your store. There are still a lot of people who are greedy for petty gain, and they can capture the psychology of such a group of people. Help you do promotions. When you open, you can put some plastic basins, washbasins. It looks big and tempting. There are also some balloons with characters. Many children like it. Adults will bring children to ask for balloons. Remember that the quality must be good.

On the opening day, gifts will be given to the first 200 customers who come to the store in front of the queue in advance. People who buy things have gifts, and the products will be discounted when they are opened, so that your business will be good, many people will know your store, and people will leave a good impression.