Although many people open a children's clothing store, not everyone can be successful in opening a children's clothing store. When opening a children's clothing store, the sales of children's clothing directly affects the business of the children's clothing store.

It is necessary to sell children's clothing in order for the children's clothing store to obtain profits and benefits. This is also the purpose of many people opening a children's clothing store. So, how can we sell children's clothing? Do you have any tips and tricks for children's clothing sales?

Next, Littleoneusa will introduce you to the four tips of children's clothing sales, so that everyone's children's clothing store can be booming.

1. Do your best to attract customers

When a children's clothing store clerk recommends a certain children's clothing to customers, he must have confidence, so as to make customers feel confident in children's clothing; if even the children's clothing store clerk is not confident enough about the products he recommends, then customers will be very suspicious of you. Is the advice given to him correct. If you want to have customer flow, you must know how to spend your time attracting customers and urging more customers to enter the children's clothing store.

How to do it?​​

First of all, it is necessary to provide customers with a comfortable and tidy characteristic shopping environment, which means that the decoration of the children's clothing store should be overall beautiful, tidy, comfortable, and have individuality. The display of children's clothing should be tidy, highlight key recommended products, and style Rich, there should be festive facilities in the store in different seasons, and try to make customers stay in the store for a longer time.

2. Satisfactory shopping guide

After the customer enters the children's clothing store, the children's clothing shopping guide must do a good job of various shopping guides. When no customer enters the store, the children's clothing shopping guide should not be loose, and should try their best to work related to the sales of children's clothing, so that the children's clothing store is in an active atmosphere, creating a shopping atmosphere, so that customers feel that the children's clothing shopping guide Do their due diligence and let them shop with confidence.​​
Although children's clothing shopping guides don't have to stand at the door to greet customers like a welcoming lady, they should also give customers a warm greeting. Simple and comfortable greetings can sometimes melt customers' hearts.

When greeting customers, they should smile and do To seriously answer all kinds of questions for customers. When recommending children's clothing to customers, all topics should revolve around the children's clothing you recommend. Even if there is a short-term deviation, try to find ways to bring the topic to children's clothing again. Facilitate sales at the right time.

3. Carefully observe customers

When a customer walks into a children's clothing store, the children's clothing shopping guide should quietly observe the customer's words and deeds, so as to grasp the customer's psychology and seize every opportunity to make a deal. When recommending children's clothing to customers, the children's clothing clerk can't just move the mouth, but also add body language or some gestures. For example, the children's clothing clerk can hold the children's clothing in his hand and then explain it in detail according to the children's clothing in his hand, so as to make Recommendations don't seem so pale.

4. Accurately grasp the advantages and disadvantages of various types of children's clothing

When explaining and recommending children's clothing to customers, it is necessary to be able to accurately state the advantages and disadvantages of various children's clothing according to the different types of children's clothing products, especially the advantages should be kept in mind. The disadvantage is that it can be used when comparing various children's clothing products. Keeping both the strengths and weaknesses in mind will make you appear more professional in front of your customers and convince them of your recommendations.​​

Children's clothing sales must make customers psychologically trust and rely on children's clothing products, so that the final sales can be successful. In a very short period of time, customers can have a sense of trust in the product, and the children's clothing store staff recommending products plays a very important role.

If the reason why a store can attract customers is high-quality products or services, then the display of the store is a hidden factor that subconsciously prolongs the customer's stay time, affects the customer's walking route, and enhances the desire to purchase and the purchase rate.

So, today we will take a good look at the hidden elements in the store display~

Mint Watermelon Stripe Ruffle Twirl Dress

Use of fresh colors

In order to pursue a clean visual effect, not only in boutique children's clothing stores, but also many clothing stores will choose low-saturation and soft colors for in-store display. This fresh and bright color application is like a child's skin tender and soft for boutique children's clothing stores. Clean, more likely to be liked by parents.

If the color of the display is the dominant element, then the color of the product is the key to the recessive element. Today's parents not only look at the safety and naturalness of fabrics, but also color is an important reason for purchasing. After all, parents' buying clothes for their children has been divorced from practicality, and fashion trends are the driving force for clothing purchases.

Use props appropriately

Children's toys are common atmosphere props in boutique children's clothing stores. Appropriate use of such atmosphere props can make the store more relaxed and happy, so that children can better integrate into it, stay in the store for a longer time, and increase the probability of purchase.

But pay attention to the atmosphere props should not be too much, too much will make the store no priority. You can also set up some toys and facilities for children's entertainment in the store, so that children can play happily. Having caught the child's attention, are you afraid that you won't be able to catch the mother?

Humanized Display Skills

Generally, women who come to boutique children's clothing stores to buy clothes are mothers, grandmothers and other female groups. When adults and children are both present, when the shelves are set up, better quality clothing can be placed higher, which is convenient for mothers to choose.

Aesthetics should be cultivated from an early age. If it is middle-aged children's clothing, babies will already choose clothes for themselves, and the shorter shelves are also convenient for babies to participate in choosing their own clothes.

Because the shelves are set relatively low, there will be a lot of space above the wall, which will appear uncoordinated. At this time, you can set up some atmospheric props such as models and dolls to attract the attention of distant customers and make the store more interesting.

From the overall color, to the details of the props, and even the human angle of height are the hidden elements of the store display. If you want to attract customers, learn it as soon as possible!

When it comes to display, what is your first understanding? Some students may think that the display is simply placing goods in the wrong place. In fact, it isn't. Display is actually a marketing technology.
So today, let the author take you through the exhibition:
Clothing display is mainly through the organized planning of a series of store elements such as products, cabinets, shelves, props, models, lighting, music, posters, channels, etc., so as to promote product sales and enhance brand image. A visual marketing activity.

The overall matching of the goods is presented in the best visual way, which reflects the overall matching style of the clothing. It can be said that the display design gives consumers a visual satisfaction, thereby stimulating consumers' desire to buy and promoting the growth of sales performance.

Excellent display design can invisibly enhance brand image in the minds of consumers and spread corporate culture.

The display method is one of the important means to create the overall atmosphere of the store, and it is also a way to display the characteristics of clothing

Reasonable display methods can be regarded as silent publicity, which can attract more consumers and play a good guiding role, thereby promoting sales.

Display is a kind of knowledge, and there are also skills to be found. Here I will share with you several display methods.

1. Scientific taxonomy

Scientific classification is a method of classifying according to a certain rational logic. Most women's clothing stores operate a variety of types, ranging from dozens to hundreds. Scientific classification makes purchasing and store management convenient.

Scientific groupings can be divided into the following three categories:

1: Price grouping method:

the left side is the mid-range price clothing, the right side is the high-end price clothing, and the inside is the place that provides after-sales service.

2: Style grouping method:

Similar styles can be divided into groups, such as OL style as a group, sports style as a group, and home style as a group. This is very clear, and it is easy for customers to make joint purchases with one another.

Three: Color grouping method: It is the most effective and basic method to create visual impact with the color of the product itself, and it can be applied to all types of products.

2. Circular repetition method

Remember, the display of goods is not done once and for all, but needs to be adjusted frequently. Some clothing styles may be placed in a certain position for too long, and no one cares due to the influence of light and surrounding styles. During this time, they can be exchanged, positioned, and recombined with other styles of clothing, which will create a new style of matching and increase the chance of selling the item.

If the clothes on the inner shelf are moved to the outer shelf, it will be more eye-catching. Through repetition, and then with new styles on the shelves, the entire clothing store will give people a feeling of constant change.

3. Decorative contrast method

Let the clothing style and the store decoration style echo each other and set off each other, which can better show the advantages and characteristics of clothing, and it is easy to leave a deep impression on customers. Customers will ask, "How much does this bunch cost?" Placing famous, excellent, special and new clothing products near the old products can also create a contrasting effect. It seems to imply that the products in this exhibition area are good, but the products that are set off should not be too bad.

4. Model display methods

Except for some traditional styles such as shirts, most of the fashions are sold directly to consumers. When people see a beautiful display, they will mistakenly think that they are so beautiful when they wear them. This is an inability to In addition to having a hanging display and shelf display, stores in the heart of resistance can also use models for display, and beautiful salespersons can also act as models. This is how commercial models in the world were born.

It should be noted that clothing deals with fashion goods, and it is necessary to keep up with the trend. Every time there is a gust of fashion, the appearance of the fashion store should be completely new.

If the goods have not changed much, you can make some changes in the display, decoration and decoration, which can also make the store look brand new and attract customers to visit. Not only should we keep up with the trend, the seasons change, and new products are launched. Stores should make corresponding adjustments and changes to highlight the products.