The quality of purchasing skills directly determines the sales of clothing stores, so how to quickly understand? These are all skills that need to be mastered.

1. Short-term and rapid accumulation of experience

Buying goods for newbies is to exercise their fast-running brains. This is especially true when discussing prices with wholesalers, because you need to quickly know whether the goods you are getting are profitable at such a price, how much you can earn, or how you can make them. earn more etc. The novice of clothing should keep exercising and accumulating experience in normal times. Sometimes some knowledge only shows its effect at a critical moment.

2. Make a detailed purchase plan

It is very important for Girl's clothing wholesale to make a plan before purchasing. Before purchasing, you must make a detailed plan for what you want to buy this time, what style, what price, what size, and the budget for this purchase, or at least you have to know these things. When you arrive at the wholesale clothing market, you won't be like headless flies.

3. Style ratio

• （1）. First of all, a store needs 20% of a drainage model, mainly based on explosive models or basic foundations, and universal T is the main
• （2）. Secondly, 70% of the main selling models are needed, and the main ones are the styles that do not pick people and are extremely inclusive.
• （3）. Finally, add 10% of our image models, which are used to attract attention in the window and highlight the style and type of the store.

4.the code difference

In terms of clothes size, it needs to be combined with different regions and cities. For the north, it must be more medium and large sizes, and for the south, it must be more medium and small sizes.

Mint Floral Twirl Dress

5. Clear positioning, planning and business philosophy

First of all, to open a clothing store, you need to consider many aspects, such as the surrounding environment, the direction of the flow of people, the style and price of goods, consumption ability and consumption habits, whether there is peer competition or mutual support, etc. We recommend that you try to maintain the consistent positioning and style of your store, and use constantly updated styles to attract repeat customers.

Secondly, when purchasing, only purchase clothing that conforms to the style of your own store. Be firm, focus on managing your specific consumer group, and don’t think that anyone can make money. Otherwise, in addition to high operating costs, there will be inventory risks.

The editor also sorted out how to deal with it every month:

1. A large number of winter clothes are cleared in January, and they are all processed at low prices as much as possible.
2. Ready for spring in February
3. The main sales of spring clothing in March, to seize the peak season
4. April spring style transition to clear summer dress vigorously engage in activities
5. The peak season of summer sales in May should be grasped
6. In June, the off-season gradually clears summer clothes
7. A large number of clearances for summer models in July
8. August autumn clothing starts to be new
9. The main sale of autumn clothes in September, take less supplements frequently
10. In October, the main sellers of autumn models will need to stock up, and winter clothes will be available one after another.
11. November is the hottest season for winter clothing, and focus on selling a large number of winter clothing
12. Winter clothing continues to be on sale in December, and spring models can be pre-heated.

Novices or newcomers who have just entered the industry, it is recommended to understand clothing terminology first, which can not only deepen the understanding of clothing, but also pretend to be a veteran to avoid being pitted, which has many benefits.

Children's clothing stores and studios want sales to skyrocket, and they cannot leave the customer transaction rate. After finding accurate customers, they can increase the customer transaction rate.

Today, we will share with you how to increase the turnover rate of customers entering the store? You need to prepare for the following:

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(1) Products with their own characteristics

Just like we open a restaurant, each restaurant has to have its own specialties. It must not be the most profitable, more just to earn word of mouth and publicity.
The same is true of opening a children's clothing store. There must be popular products in the store to attract traffic and lock customers. Therefore, we use popular products to ensure the quality, and use popular products to lock our customers and bind our old customers.

(2) Matching ability

1. How to Match and Match Outfit Ideas for Girls
2. baby and toddler matching holiday clothing
3. 4 Tips for matching baby and toddler outfits

In all clothing sales skills, matching ability ranks second, and no other skills dare to rank first, and the same is true for children's clothing.

Display collocation is the soul of children's clothing, and store owners of entities and studios must study this piece more to match their own style and soul. Like some Internet celebrity stalls, the reason for their good business is completely inseparable from the boss's matching and taking pictures. This kind of stall can sell well if you follow her to post pictures. Therefore, if you push the complete set to the customer, the transaction rate will be higher than if you let the customer pick one piece by themselves.

 

(3) Description of life-like scenes

When we chat with customers, we must describe various dressing scenes intentionally or unintentionally.

For example: This suit is especially suitable for children to wear when they go shopping. It is not only casual and fashionable, but also a rainproof fabric. Even if it rains outside, the rainproof function is 100% powerful.

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(4) Emotional Marketing

The store prepares some food and drink for children, serves the children well, and makes customers feel embarrassed not to buy them.
At the same time, we prepare a small gift for old customers every month (you can get them without spending), in order to lock customers into the store and increase our store entry rate.

(5) Learn to guide customers

Many people will lose customers because of a word from customers: Let me think about it.

In fact, when a customer says to consider it, it is because you haven't resolved his worries and doubts. At this time, you should say: "Okay, it's okay, you should consider carefully when you buy things. It can be seen that you have no problem with our clothes. Still very interested. Otherwise, you wouldn't have spent so long thinking about it. So, curious to ask you whether you are considering its price or its matching? You simply said that I would not mind." The customer told After that, you can solve the problem.

(6) Views of third parties

Third-party views are sometimes suggestive.
For example: when we shop online, we like to watch buyer shows and reviews, which will directly influence our decision-making. Therefore, we are accustomed to asking friends and family to buy clothes together, and will follow their opinions on whether it looks good or not. If we get the opposite answer from our friends, we tend to give up the current choice.

Therefore, when we push a piece of clothing to customers, we can say: "This piece of clothing is a very popular model sold in our store. Two old customers who came in this morning bought a set each."

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(7) Stable supply of goods

The quality of children's clothing must be guaranteed. Children are the treasure of parents, and parents will have high requirements for the quality of clothes.
Be sure to find a high-quality clothing company for stable cooperation, which will not only ensure the quality of the clothes, but also make it easier for you to get the goods, without having to run around to get the goods.

(8) Interactive Marketing

It is recommended to design a toy table in the store, and cute little stools are indispensable, in order to attract children's attention and retain children, which is equivalent to retaining performance, so that children's parents can easily choose clothes without restraint.

Therefore, there must be things that children like in the store. It is recommended to launch some puzzle games, and participate in discounts on clothing, so that children can participate.

in conclusion:

There are many more details to pay attention to in terms of clothing. As a store owner, try your best to do your best, and do what other stores have not done, so that customers can feel the difference in your store, this is your own competitiveness.

Don't ignore every little detail, try to be the best, and the increase in sales will become a matter of course.

The weather is slowly getting colder, it's time to add autumn clothes and trousers to the children. Littleoneusa is also buying long clothes and trousers for children recently, and found that there are really too many styles of children's clothes, but I still prefer to choose Clothes with simple styles and soft fabrics are for nothing but two words: "safety".

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littleoneusa found that 14.9% of children's clothing were unqualified in a recent random inspection by the State Administration of Market Supervision on children's and infants' clothing, and the unqualified rate in recent years has not been low.

Moreover, in the sampling inspections in the past few years, there have been many samples of formaldehyde exceeding the standard. For parents, as long as the mention of formaldehyde, it must be a change of color, because the child's resistance is weak, if the formaldehyde exceeds the standard when wearing for a long time If you wear clothes, it may cause leukemia, and mild cases may also have allergic symptoms.

So today, littleoneusa would like to talk to you about the safety of children's clothes, to find out the unsafe factors that may appear in children's clothes, and to give parents and mothers a reminder and reference.

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PART01:fabric safety

There are four main safety risks that may exist in fabrics:

Risk 1: Formaldehyde

Formaldehyde mainly comes from cheap dyes and auxiliaries.
In the production of clothing fabrics, in order to achieve anti-wrinkle, anti-shrinkage, flame retardant, etc., or to maintain the durability of printing and dyeing, in order to improve the hand feel, formaldehyde will be added to the auxiliaries.

Risk 2: Aromatic Amines

Aromatic amine is a chemical raw material, which is used in fabric production by most small and medium-sized textile and garment manufacturers because of its diverse colors, simple manufacture and low price.

Long-term wearing of clothes that can decompose aromatic amine dyes, its solids and vapors can quickly enter the body through the skin, and mild cases will have adverse symptoms such as headache, nausea, fatigue, insomnia, vomiting, and cough, which can induce cancer, and the incubation period is as long as 20 years. .

Risk 3: PH

PH value is an indicator to measure the acidity and alkalinity of clothing.
Human skin is weakly acidic, and the PH value of clothing is between slightly acidic and neutral to protect human skin health. If the PH value exceeds the standard range, it will destroy the balance of the human skin surface and easily lead to symptoms such as allergic dermatitis.

Risk 4: Color Fastness

Color fastness is how fast the color of a garment is during washing and use.
The color of the fabric with poor color fastness will fall off during the wearing process by washing, rubbing, lighting, ironing, etc., which will not only contaminate each other, but also affect the appearance. If the fallen dye contains harmful substances, it will affect the skin health.

The unsafe factors of color fastness are related to the variety of dyes used, dyeing process and post-treatment process.

The above four risks are the most common fabric safety hazards, but as ordinary consumers, it is impossible for us to test clothes. When buying clothes, we have the following methods to identify and avoid them:

1. Choose children's clothing whose safety category is Class A, which will be marked on the clothing tag. my country's "National Basic Safety Technical Specifications for Textile Products" divides all clothing into three categories: A, B, and C. It will be graded by testing indicators such as formaldehyde content, PH value, color fastness, etc. Class A products are products that have been strictly controlled by the country.
2. After buying the clothes, smell them for irritating odors, such as musty smell, gasoline and kerosene smell, fishy smell, etc. If there is, it may be the formaldehyde and PH value exceeding the standard caused by the residues of chemical substances added in the clothing production process. , this kind of children's clothing parents must be careful to buy.
3. The washing effect is very exaggerated, and the garments with more post-processing such as bleaching, fluorescence, and wrinkling are selected less or not.
4. Don't rush to wear the clothes you bought, try soaking them in water for some time with detergent, and the sunlight will remove some harmful substances.
5. For young babies, it is best to choose pure natural fabrics, such as cotton, linen, silk, etc. The color is suitable for light colors and fabrics.

PART02:Safe by design

Nowadays, there are many children's clothes with complex designs, and many of them are expensive. Children also like fancy clothes, but such clothes are prone to potential safety hazards.

Risk 1: Printing

The risk of printing mainly comes from the paste. Some printing pastes are still illegally used by some printing companies because of their cheap price and easy coloring.

Therefore, when choosing clothes for children, printed clothes may not be the first choice. If the child really likes it, try to choose some printed clothes that are soft to the touch, good air permeability, small printing area, not rough in quality, and not close-fitting.

Babies under the age of three have more delicate skin, littleoneusa recommends that children of this age choose a solid color style as much as possible.

Risk 2: ropes

According to the investigation of children's clothing safety issues, there are two main types of child safety accidents caused by the drawstrings, functional ropes and decorative ropes on children's clothing. The rope on the collar is caught; the other is the age of 7-14, in the mobile vehicle, the drawstring at the hem of the children's jacket and sweatshirt is caught by the door and bicycle, etc., resulting in serious injury or even death.

When we choose clothes for children, we try to choose the shorter style of this kind of belt, and the length should not exceed 14 cm. Some decorative drawstrings should not be selected or directly cut to avoid cumbersome and hidden dangers. If the children at home are more active, littleoneusa recommends that you pass the clothes with drawstrings directly.

Risk 3: Small objects that are easy to fall off

The most common small items in children's clothing are zippers, buttons, metal accessories, beaded sequins and other decorations.

Therefore, when choosing clothes for young babies, try to choose clothes without any decorations to prevent swallowing accidents.

It is worth mentioning that zippers are still relatively common in children's clothing, but when choosing trousers for younger children, you should pay special attention to the quality of the zippers. If you encounter a zipper of poor quality, it is easy to pinch children. This kind of news is also Search a lot.

PART03

After talking about the safety hazards and countermeasures in children's clothing, littleoneusa has sorted out a complete process for choosing clothes for children, which is convenient for parents to copy homework.

1. Smell: If there is a musty smell, gasoline smell, kerosene smell, fishy smell and various aromatic hydrocarbon smells, do not choose it.
2. Look at the logo: safety technology categories are divided into three categories: A, B, and C. Among them, category A has the highest requirements and is suitable for infants and young children to wear, category B is suitable for clothing that directly contacts the skin, and category C is suitable for clothing that does not directly contact the skin. clothing. It is recommended to choose Class A clothing as much as possible.
3. Material selection: mainly for comfort, soft and hygroscopic, and not irritating to the skin. Among them, all cotton material is the best.
4. Color recognition: The brighter the color of the clothing, the more chemical substances such as color-fixing agents are used, and relatively simple and elegant colors can be selected.
5. Check accessories: try to choose clothes with few accessories and short straps, pay attention to the quality of accessories such as zippers, and avoid scratches.

I hope everyone can help children choose safe and beautiful clothes by using the methods summarized by littleoneusa.

As an important part of the clothing industry, children's clothing, whether consumers, franchisees or brand owners, pay more and more attention to children's clothing, and there are more and more children's clothing brands, which also allows more and more people to open children's clothing.

The shop has a strong interest. For novice shop owners, how to open a children's clothing store and what are the precautions for opening a children's clothing store are several important issues they care about. Llittleoneusa launched this topic, from the several points to note in opening a children's clothing store to provide you with a clear idea of ​​​​opening a children's clothing store, I hope to help everyone!

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1. Children's clothing store display

After the location, decoration and purchase of the children's clothing store are completed, the next thing to do is to display the products. How to display the incoming goods perfectly requires some skills. Of course, this is very simple for children's clothing franchise stores, but for children's clothing retail store owners, they need to learn and imitate themselves.

There are a lot of experiences on the display of children's clothing stores in the market and on the Internet. At the same time, the owner can also learn the experience of children's clothing display from some good children's clothing stores. As mentioned above, when displaying children's clothing, we should strive to match the decoration style of children's clothing stores. If possible, put on some shapes as much as possible, which is undoubtedly attractive to consumers.

2. Children's clothing store marketing

After completing the children's clothing store display, the next thing to do is children's clothing marketing. The profitability of the final children's clothing store is directly related to this step. Whether children's clothing can be sold smoothly and whether consumers can become repeat customers after purchasing are all issues that shop owners need to consider.

For specific marketing experience, the store owner can slowly explore in practice, buy corresponding books or sign up for professional marketing training courses; of course, if you don't have time to do this, if the store owner's funds are sufficient, recruit corresponding It is also a good choice for marketers to sell children's clothing.

3. Children's clothing store management

Children's clothing store management can be roughly divided into two categories: store management and personnel management. Store management, of course, is what I said above. From the decoration, purchase, display, and marketing of children's clothing stores, regular management and summary must be carried out.

The inventory of children's clothing stores is also a problem that must be faced and solved in the whole process of opening a store. Selling goods and discounts all require the owner to have a good grasp of the local market. Personnel management, of course, is the management and training of in-store staff, and the training of shopping guides, promotions, and service attitudes are all important factors that are directly related to the smooth operation of the entire store.

Children's clothing business ideas

 With the upgrading of people's consumption, in the entrepreneurial boom in modern society, many people will choose to open a children's clothing store, but the operation of a physical store is not a simple thing. The bigger the profit, the higher the profit. This is the eternal truth. If you want to open a store, you must have enough business skills and market vision.

So how can a children's clothing store operate to attract consumers?

How about littleoneusa children's clothing store? First of all, before opening a store, you must have an accurate positioning of the store. What grade of children's clothing store do you want to open? Is the style of the product popular in the market? Only when the positioning of the store is accurate enough, can you choose a more suitable store address. Just like the positioning of your store is high-end children's clothing, the result is that the store is located in the streets and alleys, and naturally there will be no source of customers. The choice of the store should also be selected according to the positioning, so that there will be business.

Is littleoneusa any good? The most fundamental thing of a store is the product. The selection of goods is directly related to the success of your business, and it is also related to your inventory. If the incoming and outgoing goods do not even have to be replaced in time by the people who are looking at them within three days, otherwise, it is very likely that the final product will be the one. If the inventory of children's clothing is large, it will be very passive to operate.

Hangzhou Jiabei has won the recognition and love of consumers with its original design, healthy fabrics and affordable prices. Jia Bei Ai children's clothing is not only fashionable and fashionable, but also has a high sense of quality. Among them, down, knitted, denim and other products have a high reputation in the national market.

Children's clothing is divided into two categories: underwear and outerwear according to the function of clothing. In addition, there are also some clothing products.

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1. Underwear

1.  Underwear, trousers, underwear, shorts, vest underwear, short-sleeved or long-sleeved pullover underwear (cotton sweater pants) for boys, underwear, vests, underwear, cotton sweater pants for girls.
2. Pajamas, pajamas, nightgowns, and nightdresses are loose and soft. The trousers are generally large trousers or bloomers. Nightdresses are available in short-sleeved, long-sleeved, sleeveless and other styles, with different lengths and can be decorated with Lace trim and embroidered decoration.

2. Outerwear

1. Baby clothes：Baby clothes include smocks, bibs, jumpsuits, cotton pants, sleeping bags, capes, etc.Coveralls and bibs can prevent the baby's saliva and food from soiling the clothes, and have a hygienic and cleaning effect. The jumpsuit is easy to put on and take off, and the baby is more comfortable to wear. Sleeping bags and capes keep you warm and make changing diapers easier.
2. Children's clothing：Children's clothing includes jumpsuits, dresses, overalls, suspender skirts, blouses, vests, jackets, coats, cloaks, etc. for boys and girls.
3. Kindergarten clothes：Kindergarten clothes include dresses, suspenders, skirts, shorts, shirts, coats, coats for girls, crew-neck sweatshirts, shirts, jackets, coats, long suit pants, short suit pants, vests for boys , coat, etc.
4. School uniforms The school uniforms include girls' shirts, bibs, dresses, skirts, trousers, and coats, and boys' shirts, coats, long suit pants, short suit pants, etc.
5. Sportswear Sportswear includes long-sleeved and short-sleeved pullover sweatshirts, round neck shirts, sports jackets, shorts, vests, swimwear, etc. for boys and girls. It can be used for physical education classes and various sports special clothing.
6. Leisure clothing:Leisure clothing is equipped with various types of clothing that imitate adults, such as mountain climbing clothing, denim clothing, beach clothing, sailor clothing, etc., with a casual and relaxed style.
7. Dress up embroidered dresses, pintuck dresses, lace dresses, ruffled dresses, romantic long dresses for girls, dress-style suits for boys, etc. This type of dress is used for birthday parties, celebrations, performances and when visiting parents.

The little aristocratic dress worn in winter is made of precious velvet fabric and decorated with delicate embroidery. The aristocratic boy's dress worn in winter is made of dress fabric with delicate embroidery patterns.

Children's clothing style classification

(1) Sports and leisure style

Sports are children's favorite activities, or play ball, or play swimming, or ice skating, or hiking... In the sunny nature, children's mind and body will be well cared for. Athleisure style clothing satisfies children's desire for movement and adapts to the needs of children in this life. Now there are swimwear that can move freely, wetsuit-style baby clothes, simple and elegant sports school uniforms, lively and cute dance clothes... They often have zippers, topstitching, piping, and exaggerated pockets and multi-layered, Closed, protective and other style features to express casual style. The biggest feature of athleisure style clothing is that it is loose and easy to exercise, followed by its comfortable fabrics and natural use of colors, expressing a relaxed and free casual dressing effect.

(2) Urban fashion style

Children living in modern cities are easily influenced by popular colors, fashion and stars in their clothing choices. These children pay great attention to the sense of fashion in their clothes. Adult pop styles are also reflected in them. The modern pace of life has also prompted children to enter the fashion ranks earlier.

Under the influence of adult fashionable denim, ethnic, rural and hippie clothing, urban children's clothing is mainly fashionable and casual, combined with abstract art, photo art, traditional art and cartoon art, forming some rough and bold and Delicate and delicate coexisting, urban fashion style children's clothing styles, or with changing linear stripes, or with exaggerated cartoon patterns, or with simple geometric figures, or with traditional small florals, in knitted pullovers, flared long Pants, sleek skirts, and casual cross-body bags are all about modern, urban chic.

(3) Avant-garde and cool style

Influenced by international art, modern children's clothing applies high-tech achievements to clothing, which is opposed to the orthodox concept. From the Cannaby street culture in the 1960s, the illusion art of the 70s, and the beggar costumes of the 80s, it has evolved into a modern children's clothing style with stimulating, open and bizarre effects.

These avant-garde children's clothing designers have combined various modern avant-garde art styles, late Picasso art styles and post-modern deconstruction styles to form a modern and advanced children's clothing image.

They use new textured fabrics, or use computer printing, or use high-tech production processes, or use hand-painted dyeing, on funnel-style t-shirts, various low-waisted pants and low-waisted skirts, all kinds of outerwear On the pockets, on the belt, on the sunglasses, and on the fingerless gloves, the avant-garde and cool artistic ideas are fully expressed, forming a cool and avant-garde outdoor wear, including cyclist street wear, walking on the cutting-edge of fashion. Star outfits, old-fashioned outfits from the past, silvery cosmic outfits, and more.

(4) Traditional doll style

This kind of clothing is a very old traditional style. It is a kind of feminine girl's clothing. Some people call it "princess skirt". This style is always popular. Originally derived from Western aestheticism, it is styled with a corseted x shape, with lantern sleeves and lantern fluffy skirts, plus decorative ruffles, ruffles, hollowed-out patterns and embroidered patterns.

In winter clothes, choose red and white or blue and white tweed fabrics to make such styles, and then match them with white socks, and girls' hair should preferably be long, and tie the hair around the head with a hair band tied into a bow. At the back, the forehead is smooth with a little fluffy and curly hair, and the whole dress is like a beautiful doll.

This style of girly clothing highlights the tenderness, innocence, cuteness and beauty of little girls.

(5) Modern wild boy style

This style is specially designed for those little boys who are slapstick and "do not love". It is developed from beggar clothes, casual clothes and sportswear. These garments are often oversized, loose and casual, and are often made of knitted wool, denim, and labor cloths that are stain-resistant and wear-resistant. The little boy put on those rolled-up jeans, a small military uniform with multifunctional pockets, a five-star hat, running shoes, and his small pistol, binoculars, and the whole attire was somewhat wild, childish and lively. Some little girls also like this kind of dress.

They cut their hair into men's hairstyles, loose and free, jumping and jumping like boys, just like "tomboys". This kind of wild boy style clothing is good for the physical and mental health of the child, making the child's mind particularly relaxed and the body particularly free. This wild-boy style outfit is especially suitable for children's daily casual wear.

Now everyone pays more and more attention to the matching of baby's clothes. When the baby's clothes are matched well, the cuteness will also be up! There are also skills in the matching of children's clothing, mainly in the two aspects of color matching and style matching. Remember these two skills, and there will be new ideas in the baby's daily matching!

Hope everyone's baby dresses more and more cute! First of all, when matching clothes for your baby, you must pay attention to the color matching of the clothes. If you wear it well, you will be a fashion model on the runway. If you wear it badly, it will make the child look bad. Most children are more active and active, and they do not have any sense of protection for the clothes, shoes and socks they wear.

Therefore, when parents choose clothes for their children, they must pay attention to whether the clothes are durable, dirty and comfortable. When choosing clothing, in addition to seeing whether it is in season and whether the fabric is comfortable, the first thing to pay attention to is the color of the clothes, especially for children, who have original sensitivity and unique preferences for colors.

• Warm color + cool color: red vs blue, yellow vs purple, this matching method is a relative color matching
• Light color + dark color: light blue vs dark blue, pink vs iron gray, this matching method is dark and light color matching
• Warm color system + warm color system: yellow vs red, yellow vs green, this matching method is the same color matching
• Cool color system + cool color system: gray vs black, purple vs black, this matching method is the same color matching
• Bright color + dark color: white vs black, this matching method is light and dark color matching Dark and light color matching and light and dark color matching create different visual effects
• Dark and light color matching is a combination of one deep and one shallow, which is a harmonious feeling; light and dark color matching is a combination of bright and dark, which is a strong sense

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The nature of children should be considered first. In the process of playing, the comfort of clothes is a very important factor, and loose and natural casual clothes should be the main features.

• Patterned tops do not match shirts and ties with the same pattern
• Striped or patterned tops should be paired with plain trousers
• The color of the shoes should be coordinated with the color of the clothes
• When wearing the inner and outer two-piece suits, the color should preferably be the same color or with a large contrast, which will be more eye-catching.

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Matching refers to matching according to appropriate standards or proportions, that is, brand children's clothing is the mutual matching of different brands. This situation generally occurs in the exhibition halls of brand children's clothing wholesale, or there are many brand discount stores. Whether it is from color or style, it is an art of dressing. Let's follow the editor to take you with different styles of children's clothing.

1. Color matching When parents choose children's clothing for their children, the first thing they should pay attention to is the color of children's clothing. If the child's skin tone is dark, high-brightness and high-purity children's clothing should be preferred to ensure that the child wears eye-catching colors and spirit. If the child's skin tone is brighter, then the adaptation range of color will be relatively wider, wearing pink, yellow, red, the child will look lively and bright; "Heavy makeup is always affordable" feeling. While paying attention to the color matching with the skin color of the child, we should also pay attention to the matching of the child's body shape and the color of the children's clothing; if it is a relatively fat child, choose cool or dark children's clothing, such as gray, black, and blue, because the cool color , dark colors can play a shrinking role; if the child is relatively thin, we can choose some warm-colored children's clothing, such as green, beige, brown, etc., these colors expand outward, which can give people a warm feeling.
2. In order to match the style of clothes, the nature of children should be considered first; in the process of playing, the comfort of children's clothing is a very important factor, and the main feature should be loose and natural. The child's body is developing, and it is very convenient to wear casual children's clothing with a delicate appearance, free and easy, and loose, and usually play games and run. impression.
3. Cover up deficiencies with styles Parents can also use the styles of children's clothing to make up for the deficiencies of some children's bodies. For example, for fat children, they should choose collarless or round-neck clothes when choosing tops for them. Such as round-neck T-shirts, small suspender skirts, etc., wear trousers on the lower body, and the trousers should not be too fat; in summer and autumn, it is better to wear cropped or cropped trousers that close the legs, so that after wearing it, the overall feeling of the child will be Not too fat. A pair of jeans, a slender child will look slender and well-proportioned after wearing it, while a child with thick legs will appear bloated; in this case, choose a thin and slightly longer top for him to cover his hips , with a pair of slender straight-leg pants for the lower body, after wearing it, it will give people a slender figure.
4. Fabric selection Because children's clothing is lively and active, and has no awareness of protecting clothes, the fabrics of children's clothing should be strong, durable, and not easy to damage. At the same time, the comfort of the fabric should also be considered. Children who seem to be quiet can try wearing soft and elastic clothes made of silk fabrics, such as clothes made of cotton, silk, wool and other materials. Such clothes are not only comfortable and natural to wear on the body, but also can greatly show the purity and spirituality of children, and can give people a feeling of elegance and intelligence. If you want to dress your children fashionably and keep up with the trend, parents still need to learn some fashionable matching of children's clothing. Sometimes the aesthetics of adults are not suitable for children.

How do I choose my kids clothes?

In general, the choice of children's clothing should first consider the child's talent. In the process of playing, the comfort level of clothes is a very important factor, which should be characterized by loose and natural casual clothes. The child's body is developing, and it is very convenient to wear casual clothes with delicate, unrestrained and loose appearance, and usually play games and activities. 

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1. About the style

1.  Neckline: For summer children's clothing, square neckline, round neckline and small pointed collar are better. In winter children's clothing, the best neckline is retractable or with a button, which is easy to put on and take off.
2.  Dress: Choose a wide-waisted dress, so as to decorate the child's abdomen and waistless appearance, and can play a loose and cool effect. (Note: Many parents like to wear pantyhose for their children. If these pants are too short, it will affect the movement of the child's lower limbs, which is bad for the child's development.)
3. Tops: When choosing tops, the sleeves should not be too long, the sleeves are too long, the child's arm movement is inconvenient, and some precise measures cannot be taken, which reduces the opportunity for finger movement and is detrimental to the child's brain development.
4.  Buttons: It is best to open the placket on the front, and the buttons should not be too many, so that it is convenient for children to wear and undress themselves.
5.  Pants: different styles at different stages

Different growth stages of babies have different requirements for pants. In order to protect the baby's skin and health, different styles should be selected according to different stages.

1. When the baby is just born, it is not suitable to wear pants, it is best to wrap the baby's body with cotton.
2. After the baby is a month old, it is advisable to choose simple and loose crotch pants, which will not hinder the baby's leg movement.
3. The baby is 3-12 months old. At this time, the baby likes to move. It is advisable to choose a one-piece suit, which is convenient for activities and can protect the skin well.
4. Above 12 months, babies usually walk by themselves at this time, and it is more suitable to choose comfortable home clothes at this time.

Baby girl does not wear open crotch pants

Wearing open-crotch pants for babies is generally for the convenience of going to the toilet, so as not to wet the pants, but it is best not to wear open-crotch pants for baby girls.

1. Babies often sit and crawl on the ground, which is very unsanitary, and baby girls are prone to bacterial infection.
2. The front and back of the open crotch pants are ventilated, and the buttocks and stomach are easy to catch cold, especially female babies are very prone to illness.
3. The open crotch pants are too exposed, the baby is easy to put on the toys, and it is easy for sharp objects to sting the exposed skin, and the naked genitals of female babies are easily scratched.

Boys don't wear zipper pants

Remember the news some time ago that a boy had an operation for several hours because his trousers zipper got stuck in his genitals. Boys wearing zippered pants increase the risk of injuring their genitals. Children have a strong ability to imitate. It is easy for a baby to imitate an adult to pull the zipper by himself. Very painful and can even have serious consequences.

Tight is not advisable

Many mothers choose carefully shaped pants for their babies in order to look good or match their tops. This approach is not advisable. Too tight pants will hinder the baby's blood circulation, which is not conducive to the development of the baby's legs, and is too tight. The pants will bind the genitals, accelerate the friction of the pants on the genitals, and easily cause damage to the genitals.

Crotch not too short

The baby should choose high-waisted trousers. The crotch is too short, the trousers will rub against the genitals as soon as the baby moves, which is easy to wear and infect the genitals, and the baby will feel uncomfortable and will constantly touch the genitals, which will not only make the baby pay attention. Lack of concentration and the indecent habit of touching the genitals.

2. About the color

1. The color of children's clothing should be bright and beautiful. Preschool children already have feelings and requirements for colors. If they can decorate children's clothes with some cute animal patterns or other decorative patterns with bright colors, it will arouse children's interest in dressing and bring infinite joy to children.
2. Babies have primitive sensitivity and common hobbies to color. It is believed that when choosing clothes for babies, they should also be judged from the child's body and skin color. Gorgeous dazzling, energetic. If the skin tone is brighter, then the adaptability to the color will be wider, such as wearing pink, yellow, red, people will look vivid and bright, even wearing gray or black, people will look graceful and elegant, giving people a kind of feeling. "Heavy makeup is always appropriate" feeling.
3. While paying attention to the color matching with the skin color of the child, also pay attention to the matching of the child's body shape and the color of the children's clothing. If it is a relatively fat baby, choose cool or dark clothing, such as gray, black, Blue, because cool colors and dark colors can shorten the effect, this way, it can compensate for the child's physical defects; if the baby is relatively weak, then we can choose some warm-colored clothes for her, such as green, beige, coffee, etc. These colors are Expanding outward, it can give people a strong and lively feeling.

Of course, there is no fixed pattern in the color matching of children's clothing. Excessive stylization will appear dull, and excessive stylization will appear dull and lifeless, but there are too many changes, and it is easy to appear very messy. The sole purpose is color matching. Beautiful, beautiful, and comfortable to look at.

Christmas Tree Ruffle Twirl Girl Dress

3. About comfort

①All kinds of signs on children's clothing

1. Whether there is a trademark and a Chinese factory name on the product.
2. Whether there is a clothing size mark on the product
3. Whether there is a component label on the product, mainly refers to the component label of the fabric and lining of the garment, and the percentage of various fiber content should be clear and accurate. Garments with fillers should also indicate the composition and content of the fillers. d. Whether there are graphic symbols and descriptions of the cleaning logo on the product, and investigate the requirements for cleaning and protection methods.

② Whether there is product qualification certificate, product implementation specification number, product quality grade and other marks on the product.

If the product is marked with formaldehyde content, the clothing for infants and young children aged 0-24 months should be less than 20 mg/kg, the clothing worn by children over 24 months should be ≤ 75 mg/kg for skin contact, and ≤ 300 mg/kg for non-contact skin.

③Identification of the appearance quality of children's clothing

• a. Whether there are obvious weaving defects in the main parts of the appearance of children's clothing.
• b. The primary seam of children's clothing is whether there is color difference, fabric "slip", fabric "wire arrangement", etc.
• c. Pay attention to the texture of various accessories and decorations on children's clothing, such as whether the zipper is smooth, whether the button is strong, whether the snap button is tight and suitable, etc.
• d. Surface parts with adhesive lining, such as collars, lapels, bag covers, and plackets, whether there is degumming, blistering or glue leakage.

Safety is the first consideration. For children's clothes under 1 year old, it is best not to nail metal buttons, so as not to scratch the child's skin when putting on and taking off.

Patriotic Stars Twirl Dress

Pay attention to the comfort, safety and health of children's clothing.

① When purchasing children's clothing, you should pay attention to the fiber characteristics of the fabrics. Generally, it is appropriate to choose fabrics made of natural fibers such as cotton fabrics and silk fabrics. Such fabrics mainly have the characteristics of softness, breathability and moisture absorption, especially in summer. Children will feel comfortable when wearing clothes and close-fitting clothes. Similarly, if the softness, breathability and moisture absorption of the clothing fabrics are relatively poor, the temperature and sweat on the body surface will not be easily released when children wear them, and they will feel stuffy. The wet feeling is easy to breed bacteria, which is not good for children's health.

If the selected children's clothing is marked with polyester, nylon or chemical fiber names such as coating, composite, etc., the children's clothing should be loose, because the main characteristics of the above-mentioned fabrics, its softness, air permeability, etc. The hygroscopicity of clothing and clothing is relatively poor, especially the coated or compounded fabrics, which have worse performance. Therefore, children's clothing made of such fabrics should be loose-fitting, so as to preserve the moisture between the skin and the fabric. Space, you can get comfortable feeling through air flow to facilitate ventilation and heat dissipation.

② When purchasing children's clothing, you should pay attention to the color of the fabric. If the clothing is for children's underwear or summer clothing, you should try to choose light-colored clothing. If you buy dark-colored clothing, once the color fastness of the fabric is poor (such as color fastness to rubbing, color fastness to perspiration, and color fastness to sunlight do not meet the standard specifications, it will cause fading, fading, and staining) In the process of wearing, children will contact with the skin, rubbing, sweat, and sun exposure, which may cause fading, which may have adverse effects on children's skin health. much smaller.

③ To buy thermal clothing for children in winter, that is, various thermal materials with fillers in the clothing, such as hollow cotton, polyester stereotyped cotton, wool, silk, down, etc. Consumers should pay attention to the specific name and name of the product marked. Content, to understand the consumption, should pay attention to the ambiguous or unmarked name and content of the label, do not buy lightly, let alone buy it because the price is cheap, once the filler is all kinds of inferior fibers, it will reach Clothing that does not meet the requirements of the standard requirements and expressly does not conform to it will bring serious health and safety hazards to children.

Four, sewing quality identification

• ①Whether there are obvious weaving defects in the main parts of the appearance of children's clothing
• ②Is there any color difference
• ③The texture of various accessories and decorations on children's clothing
• ④Whether there is degumming, blistering or seepage on the surface part with adhesive lining
• ⑤ Visually inspect whether the sewing lines of the main parts of children's clothing are straight and whether the seams are flat
• ⑥ Check whether the symmetrical parts of children's clothing are consistent

5. Cultivation of rational consumption concept

① Doting, blind comparison

Nowadays, some children's admiration for brands is really unbelievable. The little kid upstairs who is less than five years old sees that his mother has bought a new piece of clothes, and even asks curiously: What brand is it, mother? The child's mother said that this was all caused by going to kindergarten, and the current little partners have all learned to dress and compare: What do you look like in Winnie the Pooh? I also wore Mickey today! What brand are the socks? What about shoes? When I was young, I mentioned that the brands are very rare, and I was going to school, but I decided not to wear clothes without a brand!

②Brand view

The brand of children's clothing is good, and it is unnecessary to say it; the doting of parents to their children, it is needless to say. But such a variety should not be a reason for children to blindly compare. In the years when children began to pay attention to "brands" and looked for pride in their wear, the influence of parents' consumption concept was the beginning of "traceability". Packing a child is like packing oneself. When the child is dressed, the self also saves face. Because of this, it is often seen in shopping malls, and many parents spend hundreds of dollars to buy brands for their children. Of course, there is an economic premise. Of course, it is understandable, but the childish innocence can't stand the long-term infiltration of this kind of material. Maybe, give children a rational The concept of consumption is the real grade.

6. Matters needing attention

When choosing shopping places and brands, you should pay attention to:

• ① Reputable, large and medium-sized shopping malls with standardized after-sales service.
• ② Don't be fooled by advertisements and publicity such as "discount" and "bonus sale". It is advisable to buy children's clothing products at a moderate price. Too cheap is often easy to be deceived.
• ③ It is necessary to choose a well-known children's clothing brand in the local or other places, and the quality can be easily guaranteed.
• ④ Keep the shopping invoice, and see whether the content on the shopping invoice is consistent with the real object, so that when various quality problems occur after wearing, the quality responsibility can be traced.

When purchasing children's clothing, if you can basically meet the above-mentioned four points of attention, I believe that you can buy a clothing that meets the requirements of quality standards and is more fit, comfortable and satisfactory.

If the reason why a store can attract customers is high-quality products or services, then the display of the store is a hidden factor that subconsciously prolongs the customer's stay time, affects the customer's walking route, and enhances the desire to purchase and the purchase rate.

So, today we will take a good look at the hidden elements in the store display~

Mint Watermelon Stripe Ruffle Twirl Dress

Use of fresh colors

In order to pursue a clean visual effect, not only in boutique children's clothing stores, but also many clothing stores will choose low-saturation and soft colors for in-store display. This fresh and bright color application is like a child's skin tender and soft for boutique children's clothing stores. Clean, more likely to be liked by parents.

If the color of the display is the dominant element, then the color of the product is the key to the recessive element. Today's parents not only look at the safety and naturalness of fabrics, but also color is an important reason for purchasing. After all, parents' buying clothes for their children has been divorced from practicality, and fashion trends are the driving force for clothing purchases.

Use props appropriately

Children's toys are common atmosphere props in boutique children's clothing stores. Appropriate use of such atmosphere props can make the store more relaxed and happy, so that children can better integrate into it, stay in the store for a longer time, and increase the probability of purchase.

But pay attention to the atmosphere props should not be too much, too much will make the store no priority. You can also set up some toys and facilities for children's entertainment in the store, so that children can play happily. Having caught the child's attention, are you afraid that you won't be able to catch the mother?

Humanized Display Skills

Generally, women who come to boutique children's clothing stores to buy clothes are mothers, grandmothers and other female groups. When adults and children are both present, when the shelves are set up, better quality clothing can be placed higher, which is convenient for mothers to choose.

Aesthetics should be cultivated from an early age. If it is middle-aged children's clothing, babies will already choose clothes for themselves, and the shorter shelves are also convenient for babies to participate in choosing their own clothes.

Because the shelves are set relatively low, there will be a lot of space above the wall, which will appear uncoordinated. At this time, you can set up some atmospheric props such as models and dolls to attract the attention of distant customers and make the store more interesting.

From the overall color, to the details of the props, and even the human angle of height are the hidden elements of the store display. If you want to attract customers, learn it as soon as possible!

Many newbies are not sure about the store style when they first get the goods. Going to the stall is like shopping. When they see what they like and look good, they can take whatever they like. In the end, the store style has become a grocery store. When you get up, it is easy to get the goods for a while, but the later operation will be difficult. Therefore, before opening a store, a novice must know the style and positioning of his store to get the goods according to this style. Once your style is messed up, your customer source will definitely be inaccurate. .

There are also unsure of the code section when you first get the goods, and you don’t know what group of code sections you want to directly take the goods. Some newbies involve all the code sections of the small, middle and big children, so it is easy to overwhelm the goods, remember, It is enough for beginners to choose only one code segment for children's clothing. If they want to get the goods with one hand, they can only do it with one hand, make it refined, buy it with many people in the later stage, and then go to replenish it.

When starting to pick up the goods, the novice is not very good in the rhythm of picking up the goods. It is normal to find the goods and the sales point. Therefore, you must understand clearly before picking up the goods. The poor sales time of the goods will lead to later stages. The sales pressure is increasing.

When to get the goods, when to put in the goods, and when to clear the goods, you must have your own rhythm. The sales and operation of the entire store depend on your rhythm to operate, so you must know when to get the goods. Get the goods, and clear the goods when it is time to clear the goods, so that the store can operate normally. Otherwise, the sales rhythm will not keep up, which will lead to serious overstocking and affect subsequent operations.
Children's clothing purchase schedule:

• The spring season starts before January and ends at the beginning of March
• Summer models start in late March and end at the end of May
• Autumn starts at the end of July and ends at the beginning of September
• Winter models start at the end of September and end at the end of November

Many novices want to cooperate with a group of manufacturers at the very beginning, because the price of the goods directly purchased by the manufacturer will be much cheaper. Here, I would like to remind you that you must not try it. A group of manufacturers needs quantity, and newly opened stores will charge more for goods.

The quantity is small. A batch of manufacturers generally starts from 3-10$ for a single color. The new store must not be able to sell it. The single color picks up the goods with one hand, and replenishes them later. There is not much pressure to pick up a small amount of goods, and it is easy to clear the goods later.

There is also the issue of display collocation. Some novices think that display and collocation is a very simple thing. In fact, it is not. Display and collocation require a lot of skills, especially display needs to be based on a series of rules such as style, color system, etc., to maximize the store The products are displayed on a high level, and you must have your own unique aesthetics. Don’t copy blindly. The result of imitation and copying is that your store has no characteristics and the same style.

Why should you enter your store?

As long as you have your own aesthetic style, the store can only To achieve long-term lock-in.

It is very important to combine online and offline, so newbies should prepare to pat, pat, pat, and prepare copywriting materials before opening, and do a good job of pre-publicity. When you do this, people nearby know that you are going to open a children's clothing store, so you must do it.

Whether you are just starting to do online or later, you must learn to attract traffic, especially if you are self-employed. Media drainage, today's entities not only rely on natural flow, but also in the early stage of learning, precipitation, and later can be effortless.

Finally, it is recommended for beginners to start online. The online risk is relatively small, step by step, and when you have a certain experience and capital, you can start operating a physical store. Before that, start from understanding the brand, to display the matching style, The community creates a positioning, accumulates customers, and accumulates experience. Later, when opening an entity, it can be combined online and offline, which will be much easier to do.

Novices must go to the market at least first to get the goods, because the market is full of variety, and you have to go to each family, see the one you like and touch the feel, understand the size, price, etc., you can take a little note!

Tie-dye Ruffle Pajama Set

5 misstake starting a chidren clothing store boutique-2

Everyone can open a children's clothing store, but not everyone can open a children's clothing store. If you want to become a popular person, you must avoid stepping into the misunderstanding of children's clothing business from the beginning, and only on the right path can you become more successful. go further.

Misunderstanding 1: The children's clothing market is booming, you can open it if you want to

Compared with other industries, the children's clothing industry has relatively low requirements for operators, but not everyone can get started quickly. Each industry has its own twists and turns and matching capabilities, which seem to be "inclusive". The same goes for the children's clothing industry.

Running a successful children's clothing store requires the operator to have basic qualities such as rational character, good interpersonal skills and management skills.

Therefore, before making an impulsive decision, it is better to ask yourself whether you have the passion for starting a business, whether you have the potential to start a business, whether you are good at cooperating with others, and whether you have enough knowledge about the franchise operation of chain children's clothing.

Interlaced is like a mountain, impulse is the devil, don't take it for granted, you should fully combine your actual situation, think carefully about your decision, and be responsible to the end.

Mommy & Me Tie-dye Ruffle Pajama Set

Misunderstanding 2: Children's clothing management is super simple, once and for all is very easy

Those who hold this idea, I advise you to think twice.

Children's clothing is not an industry that allows you to do nothing and only count money. Even banks do not only have the business of counting money, let alone a children's clothing store that requires strategies and means to operate?

For the franchise or joint venture model that most start-ups choose, the brand is only responsible for providing you with management and guidance, as well as necessary help. As for how to operate your own store and how to do it well, the start-up needs to work hard. The so-called "Master leads the door, cultivation is in the individual", just want to sit back and enjoy the success, no matter how powerful the brand can't save it.

Hard work is the only way to success.

Myth 3: With the help of the brand, there will be no failure

Unfortunately, there is no such thing as a profit-and-loss business in this world.

Now that I have chosen to try to start a business, and since I have chosen the path of management, I must have the ideological awareness that doing any business is risky, and I can bear the consequences of failure.

Market changes, trends, demand changes, and policy tightening, these unforeseen X factors are only a drop in the bucket in the business process. The ever-changing market dynamics require operators to have the courage to adjust in time and a strong psychological tolerance.

If you want to enjoy the joy of success, you must first prepare for failure and build, and you must bear the corresponding consequences.

It is true that children's clothing is a blue ocean, but there are also many people who covet this blue ocean. If you want your store to stand out, you need to find an ideal brand, a mature business strategy, and an excellent The quality of children's clothing, and most importantly, the confidence and ability of others.

Facing the opportunity, many people opened children's clothing stores, hoping to get a share of the hot children's clothing market. However, many children's clothing stores always wholesale unpopular and outdated children's clothing when purchasing goods in wholesale, which leads to loss of money and indirectly affects the reputation of the store. So, how to wholesale children's clothing?

1. Wholesale on demand

Skull Bow Leopard Baby Onesie wholesale

There are many kinds of children's clothing, and it is impossible to wholesale all styles of children's clothing. When wholesale children's clothing, choose according to the positioning of the children's clothing store. This involves a positioning in the early stage. If the positioning is high-end, then ordinary goods will not be imported, but only some high-end children's clothing. In addition, it is necessary to determine whether to sell children, middle children or big children. With the basic positioning, it is more targeted when purchasing goods in wholesale, and it is only necessary to wholesale on demand.

2. Looking for trendy and popular wholesale

Pumpkin Ruffle Plaid Twirl Dress

Wholesale children's clothing should choose the trendy and popular styles on the market. Many people will say, how do they know which styles sell well? For this question, you can ask the wholesalers in the children's clothing wholesale market and find out from their mouths which styles sell better. Of course, in the eyes of wholesalers, their products are all explosions, so this method is for reference only. Another way is to go to the children's clothing wholesale market to have a look around, see what styles are being sold at various stalls, and see which styles others take more. Fashionable and trendy children's clothing.

But don't ignore the importance of popular children's clothing. Wholesale to popular children's clothing will not only increase the sales of children's clothing stores, but also improve the overall reputation of the store, so this is very important.

3. Wholesale of distinctive children's clothing

If a children's clothing store wants to operate well, it must have its own characteristics, and this prominent feature can be contrasted by special children's clothing. Therefore, when wholesale children's clothing, it is necessary to choose distinctive children's clothing for wholesale, which must be trendy and fashionable, so as to stand out from the crowd. This kind of children's clothing is more popular with consumers.

4. Quality and fabric safety

Skeleton Love Pumpkin Baby Onesie

Children's clothing wholesale should be of high quality, which is the most basic thing and the basis for the normal operation of children's clothing stores. Another thing I want to talk about is the safety of children's clothing fabrics. Because of the particularity of customer groups, children's clothing stores must ensure that the fabrics are skin-friendly and safe when choosing children's clothing.

This is the most basic and the minimum requirement for children's clothing stores. Doing this well will earn you a good reputation. On the contrary, it is bound to affect the reputation of the store.

How to wholesale children's clothing?

After reading the above content, I believe that everyone will have a deeper understanding of this issue. If you can do these points well when wholesale children's clothing, I believe that you will be able to run a children's clothing store well

1. When is the best time to open children's clothing?

The beginning of the year is the best time to open children's clothing, because children's clothing in spring and summer does not need to invest too much money, you can practice your hands and accumulate experience. Autumn and winter are the harvest season. It is not recommended to take too much in one paragraph, and take less frequently to avoid the risk of stockpiling.

Skull Bow Leopard Baby Onesie

2. Address selection

It is recommended to choose a place with a lot of traffic. For example: the surrounding areas such as communities, early education training institutions, primary schools and kindergartens.

3. Shop area

When opening a store for the first time, it is best to choose an area of ​​20-30 square meters. The larger the area, the more expensive the rent, and the more goods are distributed, and the higher the expenditure cost. If you can save money at the beginning, it is not too late to expand the store with good results. Finding a good target store is also the key to site selection!

Four, code segment positioning

• First, decide what code snippet you want to do!
• Infants: 66-90
• Children: 80-120
• Middle and small children: 90-130
• Middle child: 100-140
• Middle and large children: 110～150
• Big child: 120-160
• Teens: 130-170

For the code segment, we can choose two. For example: infants and young children, middle and small children. Many mothers only want to make children's clothes after giving birth to a baby, so they can start with their own baby's size first, so that they can not only make their baby a model (living sign), but also know more clearly what style to wear in this age group. nice.

At the same time, the reputation of newly opened stores is very important, and the quality of children's clothing must be checked, so as to have more repeat customers with high quality and low price. In general, the editor recommends mid-to-high-end products with foreign styles and guaranteed quality.

Pumpkin Ruffle Plaid Twirl Dress

5. Source of goods

The supply is divided into: one batch and two batches

One batch: own factories or wholesalers who make their own orders. Generally, the batch size is relatively large and the price is relatively cheap.

For example, Littleoneusa is a group of manufacturers. If the quantity is large, you can get the package price. The package price refers to the single color of five pieces. In 21 years, it has been changed to three pieces. Novices can go to open their eyes and learn from them. Display and collocation, but it is not recommended to take goods, too much will increase the risk of stockpiling.

Second batch: Order from one batch of markets and put them on the shelves in the second batch of markets. Generally, the first batch is taken, and the threshold is low. The stalls we often say refer to the shops in the second batch of markets.

6. Novices suggest to take brand children's clothing tails, why?

When you first opened a store, you still don’t know what your customers like. Most people will go to the market and choose them by themselves. However, things that are too subjective may not be suitable for your market.

The brand end goods, the price is low, the style is many, the quality of the brand goods is guaranteed. You can choose different brands, different styles, and different code segments, and integrate them in your store. You can temporarily ignore which products sell well. Anyway, you have bought so many products and they have been sold in one store. After that, there is always a product that will suit your customers. Moreover, if you do not impose subjective concepts on the goods, you can get any kind of customer online.

Then, you can adjust the products when you sell them. Which style and code segment are better to sell, you can replenish them in a targeted manner. For those products that are not easy to sell, you can use this product to do specials, lucky bags, redemption and other activities. Clean it up in time to avoid overstocking and affecting capital turnover.

Therefore, brand tailstocks have a relatively high fault tolerance rate for newly opened stores.

Light Tan Leopard Twirl Dress

7. Drainage

In the past, brick-and-mortar stores relied on natural traffic, but now in the Internet age, brick-and-mortar stores rely on online + offline! As for how to attract traffic, you can read other articles on the official account. I have shared many tips for attracting traffic before.

Eight, into the children's clothing community

As the saying goes, the insiders watch the doorway, and the outsiders watch the fun. If you don't integrate into this circle, you never know where to start and how to operate. The valuable experience of your peers can also help you avoid detours, quickly understand the market and fashion trends in the children's clothing industry, and keep up with the pace of the times, rather than playing alone. Fight alone! So this is the importance of having a peer exchange group for children's clothing.

in conclusion:

Many people think about opening children's clothing after the new year, but they just talk about it without actual action, and it is impossible for anything to reach the sky in one step.

You may find it difficult if you don't get in touch at first. In fact, not necessarily, as long as you do enough preparatory work! Continuous optimization in the later stage! Children's clothing is actually not as difficult as you think. Take advantage of this time to study hard, accumulate experience, and start when you are ready.

How to buy and get goods in a children's clothing store is a big question. Many new children's clothing stores do not understand the market rules and blindly stock up, which often leads to the wrong time. When the peak season comes, you can't get the goods. , put it in the small warehouse and don't sell it for a month. When it comes to the real sale, you find that the children's clothing store next door has the same product as yours, and it is so much cheaper than yourself? Is this maddening?

Of course, for newcomers to children's clothing who have never opened a store, they must not know the seasonality of children's clothing. These are all accumulated through experience. The clothing industry has low and high seasons. Let's discuss together how children's clothing stores should get goods throughout the year, and how much should they get?

Next, the editor will give you a detailed introduction to how to purchase goods in twelve months a year.

Rainbow Bell Bottom Set

【Children's clothing wholesale tips in spring】

Purchase less and save customers. The best ones in spring sales are mainly straps, one-piece tops and casual jackets. Long sleeves can be put away later, because even if it is spring, there will always be a period of time when it will be cold!

March is the season of spring and winter. At this time, the weather alternates between cold and warm. It is suitable for winter clothing to be sold out. Spring clothing is updated one after another. It is a standard peak season.

April is the sales season for children's spring clothing, which is a standard peak season.

May is the time when the seasons change between spring and summer, which is a standard peak season. At this time, the weather is getting hotter, the spring clothes are off the market, and the summer clothes are on the market.

Ice Cream Ruffled Shortie Romper

【Children's clothing wholesale tips in summer】

The summer sales period is relatively long. The goods are available from March and can be sold until August and September. The main products sold at this time are vests, short sleeves, shorts, skirts, etc.! For the newly opened store, the purchase principle at this time is: take less and make up more, buy frequently and sell quickly!

June is the summer clothing sales season, which is a standard off-season. The specific sales date is on Children's Day and weekends. At this time, the weather is hot, and summer clothing sells well, with a large amount of running, but low prices and low profits.

July is the slow-selling season for children's clothing and summer clothing, which is a crazy off-season. The specific sales date is on weekends and evenings. At this time, the weather is extremely hot, and summer clothing sales are basically stagnant. It is recommended to do event promotions.

August is the crazy low season for children's clothing, and the specific sales dates are on weekends and evenings. At this time, the weather was extremely sultry, the sales of summer clothes were completely unsalable, and a small number of autumn clothes were listed. At this time, summer clothing should be cleared as soon as possible, and it is recommended to focus on low-cost promotions.

【Children's clothing wholesale tips in autumn】

It is not suitable to enter too much, because spring clothes can still be worn. This is a good time to sell loungewear, coats, trench coats, sweaters, and base coats.

September is the time for summer and autumn to change seasons. It is also a season when the off-season is over-peak season. It is an embarrassing off-season. At this time, the weather starts to cool down, the temperature difference between day and night is large, and the wind is strong. Clearance of summer clothes, full listing of autumn clothes. At this time, consumers mostly have a wait-and-see mentality, and many old people have low transactions. At this time, all children's clothing store owners should have a stable attitude, not arrogant or impetuous, and actively adjust the goods and displays in the store to prepare for the peak season.

October is the sales season for children's autumn clothing, which is a crazy peak season. The specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and the autumn clothing is selling well. The frenzied shopping period of consumers is concentrated on the National Day holiday, with many people and high transaction volume, but the price of autumn clothes is moderate and the profit is moderate, so it is necessary to cooperate with promotions to maximize the transaction volume and make full use of the National Day to run the volume.

The peak sales season in October is mainly concentrated on the seven-day National Day holiday. After the long holiday, due to the psychological fatigue of consumers, there will be a period of sales trough (about 15 days), so children's clothing stores mainly make full use of the National Day holiday to sell in order to be safe to survive the remaining 15-day trough.

November is a stable transition season for children's clothing in autumn and winter. It is a standard peak season. The specific sales date is on weekends and evenings. At this time, the temperature gradually dropped, autumn clothes were sold off the market, and winter clothes were steadily listed. Autumn clothes are selling well, and winter clothes are listed one after another, with high prices and big profits.

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【Children's clothing wholesale tips in winter】

It is the peak season for the children's clothing industry. The unit price of winter products is high and the profit is large, but you can't be blind when you get the goods. For winter peripherals, such as cotton shoes, hats, etc., you need to do a good job of matching and displaying them when you get the goods!

December is the season for children's winter wear, which is a crazy peak season. The specific sales dates are on Christmas Eve, Christmas, and weekends. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is large. During the festival, the sales volume of winter clothes is increased with the promotion.

January is the heyday of children's winter clothing, a crazy peak season. The specific date is on New Year's Day holiday and weekends. At this time, the weather was cold, and winter clothes were sold at high prices and high profits.

February is the most prosperous season for children's winter clothing, which is a crazy peak season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day, and weekends. At this time, the weather is still cold, and the selling price of winter clothes is high and the profit is high.

in conclusion:

Pay attention to the purchase of goods in the four seasons, spring and autumn! You must pay attention to your purchase volume. It is better to sell less than to buy more, which is especially likely to cause a backlog of goods!

Recently, some friends have come to ask me that it is almost the end of the year, can I start making children's clothing at this time?

The editor's suggestion is that the Spring Festival will be at the end of January, and now it can be sold for two months in November and December, but November will be affected by Double Eleven. Generally speaking, it is not recommended to buy it at this time. goods to do.

The opening time of the children's clothing store is suggested to be at the beginning of each season, early June and early October. You must know that summer is to save customers, spring and autumn transition, and winter is profitable!

If you want to be a novice in children's clothing, you can take this time to learn some introductory knowledge of children's clothing, as well as some online drainage methods, wait until the end of next year to start, you can have enough time to learn, At the same time, you can also give yourself a new career and a new beginning in the new year. Isn't this a good sustenance, what do you think?